PRLog - Feb. 29, 2012 - February 29, 2012
Contact: Michelle A. Drager, APR
Tulikivi Unveils New Logo in North America at HBPExpo in Atlanta
Atlanta, GA -- Tulikivi unveils a new logo at the HPBExpo in Atlanta, Ga. It is an exciting year for Tulikivi and the company’s logo has been transformed to reflect the times: the company’s values, customer pledge, strategy and renewed product selection.
Understanding the value of the Tulikivi company name, it remains a strong feature of the logo. The aesthetic grey symbolizes the product group materials: stone and clay. The new Tulikivi logo communicates quality, warmth, atmosphere, well-being and interior design, and the company’s Scandinavian origins.
The aim has been to make a clear departure from the previous industrial production-oriented logo theme. The black text type has been replaced with the Tulikivi font and a lighter grey color. The grey color represents the materials used in Tulikivi products: soapstone and also more widely interior design and sauna stones. The grey can also be associated with clay, which is the raw material used to make the cookware under the Kermansavi brand and ceramic fireplaces that are marketed in Europe.
The actual logo, designed by Dynamo Advertising, contains a black, irregularly shaped background as well as the name. The shape with soft lines is warm and pleasant. “It can be considered to represent a boulder, a sauna stone, soft clay or even a water droplet. The idea behind the logo as a whole is the union of three strong themes: stone, water and fire,” says Anu Vauhkonen, corporate communication director of Tulikivi Corporation. A print quality new logo can be downloaded from our website: http://www.tulikivi.com/
Tulikivi Corporation, headquartered in Juuka, Finland, is a stock-exchange listed family business and the world’s largest manufacturer of heat-retaining fireplaces, exporting over half of its output to Europe and North America. The company’s complete range of fireplaces, consisting of more than 60 models, is considered among the cleanest wood-burning fireplaces in the world. The Group is also expanding its sauna business in Europe by launching a wide selection of electric and wood-fired sauna heaters. The Group’s net sales are approximately EUR 53 million, of which exports account for about half of net sales. The Group has six production plants and employs about 400 people. www.tulikivi.com or follow them on Facebook at http://www.facebook.com/