“Business has to know that if it’s tracking a keyword, a PPC ad, or a phone call which ad generated the initial click or call.” He said. “This is crucial information for the entire business but especially marketers who can use the information to see which ads are working and which ads are failing.”
The concept of call tracking and discovering which ads are working and which are not is not new, but the technology has been developed to the nth degree online. Despite the obvious advantage Calltracks.com’
“We spent a long time perfecting the interface to make it simple and easy to use,” continued Stuart. “Business has to be able to see this information quickly and we recognised that. We also saw the potential to train staff and measure performance of a business, both in terms of the individual telephone operatives and on a departmental level. All of this is built into our call tracking product.
“Feedback has been incredible on our products. Many businesses are amazed they can pin – point where the first point of contact with their customers came from, and at whether or not this led to a completed sale. Marketers have told us they have made significant savings on not spending money on ads which simply don’t lead to a sale. They also impressed at how accurately they can trace where a customer is lost.”
Calltracks.com was established in 2004 and is based on an idea by CEO Stuart Buckley. They are pioneer in the call tracking and conversion attribution measurement. Their call tracking software has many benefits in multiple areas of business including the performance management of staff, call recording and analysis, sales lead management, keyword tracking, and prospecting.
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Calltracks.com is a conversion attribution measurement company, which tracks first contact with a customer or client from a phone call or PPC ad through to the completed sale, providing clarity on marketing spend. The software also provides call data.