OTA, the leader in RFID training and certification and producer of the first US NFC training program, will explain the benefits of NFC, show participants how to begin development of NFC applications and discuss how advertising and marketing campaigns can be activated utilizing NFC technology.
As the NFC ecosystem begins to mature and moves from payments to more marketing based applications, there is an increasing desire for business leaders and marketing professionals to understand how they can harness the power of NFC to drive brand awareness and increase revenue. Yankee Group’s 2011 Mobile Money Forecast estimates that 203 million cell phones with embedded NFC capability will be in the hands of consumers and mobile transaction will surpass 1 trillion dollars by the end of 2015.
NFC Bootcamp™ Seattle will bring the most knowledgeable and respected leaders in the NFC industry together to present their visions and ideas. It will also feature the NFC Showcase, which will highlight real-world, hands-on demos of NFC technology at work. Previous speakers included: Tony Sabetti, Director, Alliances at Isis Mobile Commerce Amitaabh Malhotra, Chief Operating Office and Cofounder at Device Fidelity, Inc. and Theresa Billy, Vice President of Business Development at thinaire transmedia network, LLC.
Sponsors of NFC Bootcamp™ Seattle include: Mobile Monday Seattle, Lucid Communications, Cellotape, Maxim, DeviceFidelity, Merchant 360, NFC Jobs, ACS, The Smart Sense, Daily DOOH, MAG, EMF and ScreenMedia daily.
NFC Bootcamp™ Seattle - March 21 – 22nd
The Westin Bellevue
600 Bellevue Way NE, Bellevue,
Based in Dallas, Texas, OTA Training is the creator and producer of the NFC Bootcamp™ series – Learn How to Market with NFC: Creating Effective Marketing Strategies Using Near Field Communication™
For more information and to register for any of the NFC Bootcamps™ please go to: www.nfcbootcamp.com and if on Twitter use #nfcbootcamp.