Altrient Inc. Announces Sponsorship for CrossFit’s “The Open” Competition Week of March 7-13

Feb. 29, 2012 - PRLog -- LAS VEGAS, NV—(February 29, 2012) Altrient™ high-performance nutritional supplements extends its CrossFit involvement by becoming the title sponsor for “The Open” segment of the three-tier extreme fitness competition.  The five-month CrossFit circuit, spanning the globe, begins with a qualifying round called “The Open” from February 22 through March 25.  Altrient’s™ sponsorship of “The Open” covers March 7 through March 13. Individuals and teams scoring in the top sectors of their respective regions (top 60 men, 60 women and 30 teams) then advance to “The Regionals” from April 27 thru May 27 culminating with the World Championship, “The CrossFit Games” July 13 – 15 in California.

Rising in popularity, CrossFit has registered approximately 60,000 individuals for the 2012 CrossFit Open, close to tripling the 2011 participants. For the next five weeks, CrossFit will release the “Workout of the Week” on Wednesday evenings at 5pm PST. Participants have until the following Sunday to perform the workout. To qualify, athletes have two options to validate their workout and scores: they can perform at an approved facility with a certified coach or they can videotape the workout and submit it on-line. Progress of all 2012 CrossFit Open participants is recorded on the official leader board at http://games.crossfit.com.

Altrient™ Spokesperson Cheryl Brost, who earned the title "7th Fittest Woman in the World" in the 2011 Reebok CrossFit World Games, will began her quest to better her 2011 win and attain the coveted top position this year.

“Five months is a long time to perform at an elite level,” states Brost. “That’s why I look to high-performance supplements such as Altrient™ C and ME to incorporate into my workout regimen. Since starting with Altrient™, I have noticed a significant improvement in my volume of training, my recovery and my overall performance.”   As of Tuesday morning (02.28.2012) Brost ranked 92 in a field of over 19,000 in the women’s open category worldwide.

In addition to being approved by CrossFit, Altrient™ C and ME™ have also been reviewed by NSF International, the official testing organization of Major League Baseball. NSF tested Altrient™ C and ME™ for substances banned by the NCAA, and found no detection of any substance in the products.

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About Altrient, Inc.
Altrient™ products include Altrient™ C and Altrient™ ME™ with Altrient™ GSH arriving on the market in early 2012. Each uses a proprietary Liposome Encapsulated Delivery (LED) system to transport pure, essential nutrients throughout the body. LED is considered one of the most effective methods of delivering oral nutrients. The high performance supplements are delivered in cartons of 30 single-serving packets. They are only available direct to consumers via phone, 1-888-437-6353 or www.altrient.com and http://www.facebook.com/Altrient .