Direct Access Group Launches New Company: Direct Access Mobile

Feb. 29, 2012 - PRLog -- Burlington, ON – Direct Access announces the launch of Direct Access Mobile, a team of niche specialists with a mandate to maximize the marketing potential of the mobile channel as a strategic facet of their clients’ overarching communications objectives.

“Mobile device usage is growing faster than the Internet. Mobile is mainstream and no marketing mix is complete without it,” says Lawrence Galoni, CEO of the Direct Access group of companies. “Our clients have been discovering that no channel has ever had better precision, immediacy and on-the-go attention to build viral support and sustain group rallying power; this new team complements our expertise and allows for next-practice focus.”

At the helm of the team is newly appointed President, Josiah Shelley. Founder of Up2Date Communications, Josiah recognized very early on the power of mobile to connect businesses with their target audiences and honed his skills from conceptualization to deployment of texting campaigns, mobile websites and application development. Josiah leads a team committed to planning and implementing programs far more engaging than any other advertising channel, with much better measurability.  

“Marketers who understand that the medium is as important as the message have long embraced their customers’ use of mobile,” states Josiah. “Our business is all about developing effective mobile strategies and techniques to help our clients connect with their moving targets in the most personal, immediate and engaging manner possible.”

Given the efficacy of Short Messaging System (SMS) texting campaigns as the entry-point for most organizations into the channel, Direct Access Mobile has launched a proprietary marketing platform – Mobilize Dashboard™ (mobilizedashboard.com). It provides a simple, cost-effective way for businesses to enter the mobile channel to create, grow and manage SMS communications with their on-the-move customers.

“We are very excited to be working with Josiah and his team on executing our mobile marketing strategy,” says Brent Laderoute, Advertising and Creative Director for West 49. “Their turn-key solution allows us to seamlessly and easily integrate mobile into our media mix. We saw immediate improvements in response rate and customer engagement and now consider mobile as a key tactic for all of our campaigns.”

In addition to SMS Messaging, the DA Mobile’s key service areas encompass Mobile Websites, Mobile Advertising Campaigns, Smartphone Application Development and Mobile Search Marketing, all designed to seamlessly integrate into their clients’ overall marketing strategy.

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Direct Access Marketing has been delivering DM results to clients throughout Canada and the US since 1987. Their distinctive multi-channel approach combines strategy, deep thinking and innovation to position the agency as an industry frontrunner, with a particularly strong track record of success in the insurance and financial services industries. A team of 25+ advertising, marketing and DM industry veterans produce memorable and effective campaigns via Direct Mail, Direct Response TV, Online, Mobile and Social Media Marketing as well as innovative Customized Marketing Programs. Strategic acquisitions in 2011 led to the creation of two new specialist agencies within the group, Direct Access Digital and Direct Access Mobile.