XYIENCE launched its current website in December 2011 under the guidance of John Villari, the brand’s creative services manager. The new site includes a look that supports the brand’s growing national distribution. Villari explains that a cleaner look that will resonate with a broader audience. Already this year, XYIENCE has announced that Circle K renewed the national brand status of its award-winning sugar and calorie free energy drink Xenergy, as well as creating a relationship with GNC stores throughout the United States.
“The new XYIENCE.com reflects our brand’s forward thinking,” says Villari, though he notes it is not a departure from XYIENCE Xenergy’s long-time relationship with the sport of mixed martial arts (MMA). “We are the official energy drink of the UFC and our brand is growing in parallel with the UFC and the sport of MMA. We’re seeing athletes and fitness enthusiasts incorporating MMA training principles to their routine, so we want to address that need through multi-media content.”
Villari also notes that the new site includes a more seamless shopping experience in addition to the multi-media features that support the brand’s commitment to health and fitness.
“XYIENCE Xenergy appeals to a unique segment of the energy drink market,” says John Lennon, XYIENCE president. “Our consumers demand exceptional taste, they are educated about health and fitness and they rely on XYIENCE to deliver a product that provides the power to win, both in the gym and at the office.”
XYIENCE received a number of honors in 2011: Convenience Store News named Xenergy Xtreme Fruit Punch 2011 Carbonated Beverage of the Year, Beverage World Magazine named XYIENCE a 2011 Breakout Brand and Beverage Spectrum featured the brand as a cover story in its June 2011 issue, which focused on energy drinks.
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About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle. For more information, please visit XYIENCE at www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.
Xenergy (pronounced zen-er-gy)
XYIENCE Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands. Xenergy Premium flavors include Cherry Lime, Mango Guava, Cran Razz and Blu Pomegranate. Xenergy Xtreme flavors include Frostberry Blast, Fruit Punch, Orange Fuel and Cherry Rush. Xenergy is available throughout the United States and Canada.