Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News | Tesco Clothing online first with virtual 3D fitting roomTesco Clothing has launched its new F&F virtual fitting room service, making it the first retailer to use the technology
By: Tesco Clothing If the trial is a success it means that online customers will no longer have to second guess whether a dress might look too short, if trousers are too long or some shorts are too baggy. The F&F virtual fitting room aims to be practical and fun, and will allow customers to style different outfits, trying various new skirts (http://www.clothingattesco.com/ Emily Shamma, director of Tesco Clothing Online, said: "Although there has been talk about 'virtual fitting rooms' before, until now the technology has not been able to combine styling, accurate fit and size based on peoples' specific measurements. Shopping with your virtual self helps you to see what dress might suit you best, what top goes with those skinny jeans (http://www.clothingattesco.com/ "Customers simply upload two photos, or if preferred, enter their body measurements and a photo of their face. In just a few minutes the F&F fitting room creates their very own virtual body, to look exactly like the user and then suggests sizes based on the details submitted.” Customers using the service will be able to choose from a selection of 50 new season items and a further 10 garments will be added each week during the trial. If customers like what they try on, they can add to basket and purchase on the Tesco clothing website. The F&F virtual 3D fitting room (https://www.facebook.com/ -ENDS- About Tesco: Tesco plc, a UK-based international grocery and merchandising retailer, is Britain's largest supplier and the world's third largest grocery retailer, by both global sales and domestic market share. Founded as a food specialist in 1929, Tesco has now expanded into diverse areas such as flowers, books, music, telecoms and clothing. The company employs over 250,000 people, operates 1,779 stores across Europe and Asia and serves over 15 million customers. PR contact: Mike Baess Tesco Corporate & Legal Affairs New Tesco House Delamare Road Cheshunt Herts EN8 9SL 01992 646079 www.tesco.com End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|