Home Healthcare Industry is Ripe for Franchising, According to New FRANdata Report

Feb. 29, 2012 - PRLog -- (ARLINGTON, Va.) -  The franchise business model is rapidly expanding in the home healthcare industry and will continue to do so as demand for services is expected to increase, according to a new report released today by FRANdata.

Continued Growth: Franchising In the Home Healthcare Sector, which provides the only comprehensive analysis of franchising in the home healthcare industry, found that the franchising model is still not being fully utilized in the industry, leaving enormous potential for additional growth and emergence of a leader in the industry.

According to the study, franchised brands are actually growing at a faster rate than non-franchised brands with the number of franchised home healthcare offices growing 13% annually from 2006-2010. A record number of new home healthcare franchise brands also entered the industry in 2010 and as of 2011 there are at least 60 franchising concepts in the home healthcare sector. That represents 18% of the home healthcare market, but accounts for only 5% of revenues.  

Despite this rapid expansion, franchising still represents a relatively small portion of the home healthcare market and no market leader has emerged leaving significant opportunity for mainstream healthcare brands to capitalize on the trend.

"Franchising is booming in the home healthcare sector," said FRANdata President and CEO Darrell Johnson. "But a significant portion of the market is up for grabs and an enterprising company could easily step in and become the industry leader."

The study conducted by the Arlington-Va.-based company includes an analysis of the home health care industry which is one of the fastest growing segments of the U.S. economy, growing 12% annually from 2006-2008 with a 4% annual increase in employment during the same period. Aging baby boomers, the new federal healthcare law, and cheaper costs are increasing the demand for in home healthcare leading to continued growth in the sector.  

The main portion of the study is an exhaustive survey of the home healthcare franchising industry. It covers the emergence of new brands, performance evaluations of franchised brands, the size and growth of the franchise system, services provided, franchisor financial performance information including average franchisor EBITDA and EBT data, and system continuity. Click here to view the Table of Contents for a complete listing of what is analyzed in the study.

The franchise systems slated for examination in the home health care industry report include such brands as: Absolute Best Care, Accessible Home Health Care, Acti-Kare In-Home Care Services, ADL Caring Companions, Aegin Place, Age Advantage, Always Best Care Senior Services, AmeriCare Alliance, Apple Tree Home Care, AristoCare, Assisting Hands Home Care, ATC Healthcare Services Center, BrightStar, Care On-Call, Carepatrol, Caring Senior Services, Choose Home, ComForcare Senior Services, Comfort Keepers, Elect Home Care, First Call Nursing Services, FirstLight HomeCare, Golden Heart Senior Care, Golden Independence Homecare, Griswold Special Care, Heritage Home Healthcare, Home Care Assistance 1-866-4-LiveIn, Home Free Extended Family, Home Health Mates, Home Helpers, Home Instead Senior Care, HomeKeepers International, Homewatch CareGivers, HomeWell Senior Care, IKOR, Interim HealthCare, LivHome, Nautilus Senior Home Care, Nurse Next Door, Nursecore, QMEDEX, Regency Senior Care LLC, Reliant Home Care, Right at Home, Sarah Care, Senior Helpers, Seniors Helping Seniors, Spectrum Home Services, Synergy HomeCare, The Senior's Choice, Touching Hearts, Trova Home Care, Unlimited Medical, Visiting Angels Living Assistance Services, and Vital Care.

The survey is available for purchase online at www.frandata.com/shopping/products/ReportDetail.aspx?productID=29719 The cost of the report is $1,399.00.

The survey was performed by FRANdata (www.frandata.com), a research company that has been performing research on the franchise industry and individuals sectors for brands, suppliers, and prospective franchisees since 1989.  FRANdata is wholly independent and receives no advertising or other fee arrangements that might influence its objectivity.

About FRANdata
FRANdata (www.frandata.com) is an independent research company that tracks and analyzes the franchise industry. The Arlington, Va.-based company was founded in 1989 and receives no advertising or other fee arrangements that might influence its objectivity. FRANdata is often cited as an expert in such leading media as The New York Times, The Wall Street Journal and The Washington Post. FRANdata also manages the SBA Franchise Registry (www.franchiseregistry.com).