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Follow on Google News | GO Outdoors rewards customers with an innovative mobile-based mobile loyalty programmeFirst nation wide smartphone-based loyalty scheme • Powered by Mobilize Systems’ technology • Supports all smartphone handsets • No more plastic loyalty cards or paper vouchers
By: Mobilize This is the first smartphone-based loyalty scheme to be launched nationally, made possible by Mobilize bringing together mobile phone technology, terminal and electronic point of sale (EPOS) payment systems. Customers simply present their smartphone to the cashier at point of sale, so no need to carry a plastic loyalty card, or fumble in a wallet or purse for a paper voucher. The mobile-based loyalty scheme brings significant enhancements for GO Outdoors and its customers. Whilst customers can enjoy using their phone to earn and redeem rewards and offers at the point-of-sale, GO Outdoors benefits from enhanced customer engagement. In addition, with no need for plastic cards or paper vouchers the cost of operating the loyalty programme is reduced. Lee Bagnall, GO Outdoors’ Chief Operating Officer says: "We are delighted with the work from Mobilize and excited for the opportunity this presents as part of our extensive Multi Channel Strategy" "We are making shopping smarter and easier for the consumer,” says Claes Kockum, Commercial Director of Mobilize Systems. “The ability to receive and redeem offers through the phone changes the way we shop and interact with our favourite stores. GO Outdoors is the first nationwide retailer to realise the potential of fully ‘mobilized’ Mobilize are shortlisted in the 2012 Smart UK Project, a competition sponsored by UK Trade & Investment (UKTI) to discover the country’s best new technology innovation across the mobile industry. Ends About GO Outdoors GO Outdoors Ltd (www.gooutdoors.co.uk) For more information about GO Outdoors visit www.gooutdoors.co.uk About Mobilize Systems Mobilize Systems (Mobilize) is a mobile marketing innovation partner helping retailers, brands, and mobile operators to make stronger connections with a mobile audience, driving growth in marketing effectiveness, loyalty, revenue and profitability. Incorporated in 2002, Mobilize created the first mobile savings club - SHOP SCAN SAVE® with Sainsbury’s at Jackson’s - also now available nationwide via PayPoint terminals in more than 23,500 UK outlets. Mobilize works with leading international FMCG’s and leading high street retailers. Any retailer can set up Mobilize's patented platform to work as a free standing mobile CRM engine or alongside an existing loyalty scheme. For more information about Mobilize visit www.mobilize- Media Contacts For information about GO Outdoors please contact: Richard Glynn, The Buzz Factory PR Tel: +44 (0) 7881953406 Email: richard[at]thebuzzfactory[ For information about Mobilize Systems please contact: Claes Kockum Commercial Director Tel: +44 (0) 1932 268 659 Mobile: +44 (0) 7920 8789 81 Email: ck[at]mobilize- or Hugh Cockwill Chie Operating Officer Tel: +44 (0) 1932 268 659 Mobile: +44 (0) 7879 430723 Email: hc[at]mobilize- Distributed on behalf of Mobilize by NeonDrum news distribution service (http://www.neondrum.com) # # # NeonDrum is a targeted online news release distribution and monitoring service for PR professionals. Our mission is simple: to boost your online news coverage and get you seen on the web by the people that matter. End
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