- Feb. 29, 2012 -
LJR Marketing discovered this week that according to reports from ITWorld, “About 100 million tablets could be sold in 2012, more than doubling the 47 million sold last year." Duncan Stewart, director of research at Deloitte Canada said that a latest report on technology, media and telecom trends found that “Though it took 40 years for five per cent of households to own two TV sets, it will take less than three years for five per cent of homes to reach the two tablet threshold.” LJR Marketing believe the tablet market will dominate the technology headlines this year, as many electronics companies attempt to take some market share from Apple’s dominant iPad.
The company behind the latest claim is Deloitte, the second largest professional services network in the world by revenue, with 182,000 employees in more than 150 countries providing audit, tax, consulting, enterprise risk and financial advisory services. LJR Marketing understand that the recent report from their Technology, Media and Telecommunications department, found: “Around five million tablets will be sold to people who already own one in 2012, generating up to £1.3 billion in revenue for technology businesses.”
A staggering amount of growth given that the UK is suffering greatly from a recession and consumer confidence is near an all time low. Jolyon Barker, global lead for Deloitte’s Technology, Media and Telecommunications department, commented: “It is worth remembering that it took several decades after introduction for more than five percent of households to have more than one car, phone, radio or TV.”
Lawrence Randall, Managing Director at LJR Marketing admitted to being part of the ‘two-tablet’
crowd, citing improvements in technology and usefulness in his working environment as the reasons behind purchasing a second tablet. CBR Online believe that the “Multiple ownership of tablets will also be driven by enterprise uptake, as companies embrace tablets built to their specifications for work use. These will be 'no frills' versions that are more rugged, secure and compatible with company specific operating systems.” This is true of LJR Marketing, who recently incorporated the use of iPads into their everyday business. As experts in Direct Sales & Marketing, LJR Marketing believe an Independent Sales Advisors can benefit greatly from the use of an iPad when representing one of their clients.
Lawrence Randall believes the business use of iPads has changed the way in which LJR Marketing operates. He explained, “An IPad is a smart, efficient and modern tool that is a must have for the modern business owner. We work hard to actively acquire new customers for our clients by becoming the face of their brand and representing them in a professional way – I believe the use of an iPad reflects this.” Jolyon Barker of Deloitte concluded: “The tablet explosion has shown little sign of slowing down since hitting the market in 2010 and is set to take the mantle of the most rapid multiple market penetration in history.”
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LJR Marketing Ltd was established in 2010 with home base being in Manchester City centre. We are a privately owned, outsource sales and marketing company focusing on face to face customer acquisition for a variety of clients throughout the United Kingdom.