There are a lot of ways to measure how quickly Nissan is attracting fans: For one thing, the brand finished out 2011 by achieving record sales in October, November and December, raising its full-year volume by 17.3 percent over its performance in 2010. But that’s just for starters. Nissan also passed a number of important milestones on the Internet, too, as it seeks to engage customers—and potential customers—via today’s hottest social media outlets.
“Nissan is proud to be earning recognition among such recognized leaders in the space,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “We look forward to using this momentum to lead our new product launch efforts in the months to come.”
In addition, thanks in part to surging interest in the all-new Pathfinder Concept, recently introduced at the North American International Auto Show in Detroit, more than 588,000 Facebook users have “liked” Nissan and joined its online Facebook community. According to Nissan, the brand also has outgrown its closest industry rivals on Facebook by more than 10 percent in the past quarter, and now leads in terms of interactions per fan, too, an especially important measure for Nissan.
“It is not just about the most number of fans for us,” explained Erich Marx, Nissan’s director of Social Media and Interactive Media. “While we hope to continue our growth, we are more interested in the engagement; the interactions the fans have with the content we share. We want to use social media in one of the best ways possible: a two-way communication with potential and current customers.”
About Nissan of Athens
Nissan of Athens, located in beautiful Athens, Georgia, is your leading new and used Nissan dealer serving Northeast Georgia including all of Bogart, Athens, Atlanta, Winder, Monroe, Loganville, Lawrenceville, Snellville, Gainesville, Buford, Sugar Hill, Covington, Suwanee, Conyers, Lilburn, Duluth Redan and Norcross. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards each and every time. Allow us to demonstrate our commitment to excellence!
Serving the Athens area for over 17 years, we recognize the unique qualities of our northeast Georgia residents and work to (tailor) our products and services to the needs of our area customers. We truly appreciate the trust and loyalty our customers have placed in us and we welcome your comments and suggestions.
We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!
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Nissan of Athens
4735 Atlanta Hwy
Bogart, GA 30622
Saturday: 9:00am - 6:00pm
Service and Parts Hours:
Saturday: 8:00am -4:00pm
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Quick Draw Media is a social media marketing service focused on one thing - giving our client's the highest return on their investment. We strategically and creatively implement social media campaigns focusing on brand develpment and traffic generation.