Market Disruption Inspires New Predictive Analytics and Big Data Platform Launch

Feb. 29, 2012 - PRLog -- Toronto-based Predictive Analytics and Big Data solutions boutique Sceanrio2 has launched its mobile Predictive Analytics platform for senior executives - codenamed "Sherlock5" – it finds imminent risk and creates relevance from massive amounts of fast changing market data.

Typically, the Board of Directors asks a CEO to provide information about products, customers and competitors, but, by the time the answers arrive, things have changed.   It is not as if the information needed was unavailable, it just took too long to sift through gigabytes of data with traditional tools, search terms and best guesses.  Slow responses in fast markets add risk to any business.

"MIT's Tom Davenport, author of Competing on Analytics, once said: 'If yesterday was the age of information, today is the age of trying to attract people's attention,'" said Scenario2 President Nick Trendov, "We have created Sherlock5 to help companies balance the value they derive from their data with what is attractive from the perspective of their customers."

"Marketers are compelled to deliver massive amounts of information in a desperate attempt to capture attention. Not only do they confuse customers, but they confuse company executives, too. Sherlock5 adds multiple human perspectives to traditional search tools, in a way that doesn't leave people overwhelmed."

"One's own perspective is not enough. No matter how sharp or tuned in the various stakeholders in the company are, they will naturally have fixed perspectives, based on their priorities. By seeing the data from a variety of viewpoints, we make better and faster decisions," said Trendov.

The uncertain global financial situation means that corporations must change the way they do business. Too often, they believe that analyzing more data will help them successfully adapt to an increasingly complex world. This recent corporate fixation on Big Data analysis has inspired vendors to offer solutions. However, in the land of Big Data, it is only a small amount of data that determines success or failure.

"By using cues from customers, competitors and suppliers, Sherlock5 helps companies surface the data that is critical to serve their customers," Trendov said.

Scenario2 Corporation is a Toronto-based Predictive Analytics and Big Data solutions boutique that delivers value based outcomes to executives that need to adapt to fast changing competitive markets.

Information about Scenario2 is found at http://Scenario2.com

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Scenario2 Corporation is a Toronto-based Predictive Analytics and Big Data solutions boutique that delivers value based outcomes to executives that need to adapt to fast changing competitive markets.

Information about Scenario2 is found at http://Scenario2.com