Her presentation, Content First – Guiding Development, will look at the critical role of content planning in any website project. Dennison will share tips on how to translate and direct the development of the website from a content-first position.
Details are available at http://www.meetup.com/
As Content & Usability Director at Balance, Dennison plans holistic content strategies for clients of all types. With 15 years of experience in international communications and web and content strategy, she brings an array of professional experience to her work. Her expertise includes site architecture, usability, and content strategy. She has extensive experience with writing and editing for both print and web, communications development and planning, and has worked in large and small associations, as well as the federal government. Dennison holds a BA in Political Science from Northern Michigan University in Marquette, Michigan, and an MA in International Affairs from The George Washington University in Washington, DC.
Located in Springfield, Virginia, Balance Interactive is a web development and design firm that helps clients to achieve organizational goals using online technologies and tactics. Balance Interactive is a Small Business Administration (SBA) and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is www.balanceinteractive.com.
For more information contact Jill Kurtz at Balance Interactive, 703-451-8675.
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Balance Interactive helps organizations better manage your expanding online presence. Our holistic approach to websites, email, social media and mobile is designed to make your online properties work together to create impactful online experiences that:
Nurture relationships with your customers online
Strengthen your brand loyalty through communities of interest
Utilize your content and conversation to create conversions
Since 1997 we have used the following communication tools and technologies to help our association clients meet their business goals:
Social Media Strategy & Implementation
Content Management Systems (Drupal and Ektron)
Measurement and Analytics insight