Using the hashtag #switchbanks and delivering content on its online channel, Customer Service TV is encouraging those customers who complain about the poor treatment they receive to switch providers. As part of the campaign, Customer Service TV is also seeking to publicise viable alternatives and therefore welcoming nominations of banks that excel at customer service.
“The Office of Fair Trading is trying to make it easier for customers to switch banks, but the problem is cultural, not practical. Too many of us simply put up with poor service levels and this sends a clear message to the suppliers - don’t bother improving because we will remain loyal. To change this stalemate, anyone who champions or cares about customer service should encourage people to #switchbanks. Once the banks start losing business, they will start to invest in staff, processes and systems that are desperately needed to fill the service void customer apathy has created,” says Howard Kendall, founder of Customer Service TV.
Customer Service TV is encouraging Twitter users to send the following tweet to individuals complaining about their bank:
Join the #switchbanks campaign, it's the only way banks will learn they must improve service #custserv #cxp #cex (via @CSUKTV)”
To help move the campaign forward, participants are also asked to send the following tweet to their followers:
Which banks deliver quality customer support? Send your nominations to @CSUKTV and let’s stop service apathy #switchbanks #custserv #cxp
The original blog post launching the campaign can be found at www.csuktv.com/
Editorial contact: Zoe James, Project Manager. email: email@example.com
About Customer Service TV
Customer Service TV launched in its current form on 3rd October 2011 as an online TV channel (www.csuktv.com)
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Customer Service TV is an online channel providing videos, expert views, news and blogs dedicated to inspiring better customer service.