M Commerce – Concluding Remark

Feb. 28, 2012 - PRLog -- This blog has presented variations of m-commerce business models that portray the revenue streams among the market players in m-commerce. In making a remark on this trend, we have made a comparison on the e-commerce context and the m-commerce context. In e-commerce, apart from the actual cost of the service and products, the network cost is well distributed among the internet users. As a consequent, content providers can launch attractive revenue models, including free email and free storage space, to attract consumers to their sites. One major reason for efficient e-commerce model is because the internet technology is not as costly as the wireless technology, such as 3G and beyond. We believe that the revenue streams in m-commerce model are still changing in search for the best model that result in profitability for the providers as well as low cost for the consumers.

We have also pointed out that technology advancement plays an essential role in m-commerce adoption. Taking advantage of technology and avoiding shortcoming in existing technical condition are significant to improve the efficiency of m-commerce model. For example, if high-speed network is not available in some areas, then mobile-TV services cannot be delivered.

Other factors that affect m-commerce adoption include: niche position of each player in the value chain, trust and service quality; trust among players as authorization and payment are key aspects in the m-commerce infrastructure; and quality of service to ensure that the services offered meet the consumers’ expectations.

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