Christine’s session, one of the opening sessions for the show is titled “SMX Boot Camp: Keyword Research & Copywriting For Search Success.” During the session, Christine will be providing insider tips on how to conduct keyword research, a review of keyword tools, as well as the best ways to use keywords in online marketing, especially in content marketing.
“Social media and content marketing are all the rage now in online marketing. You can have really great content, but if its not optimized with the right keywords people won’t be able to find it. Good keywords and good content is a winning combination and will make sure your online marketing campaigns get the lift they deserve,” states Christine Churchill.
“Content for online marketing isn’t just copy on a web page. Today you need to optimize all your digital assets including white papers, videos, images, social media posts, blog articles, press releases - even your product feeds. You need to use the keywords people actually use in searches, or you risk having great content nobody reads,” Churchill adds.
Christine Churchill was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO) and currently serves on the Board of Directors of the Dallas-Fort Worth Search Engine Marketing Association (DFWSEM). Christine has been performing online marketing since the 1990's.
The Boot Camp sessions offered at SMX West are designed as teaching sessions for attendees who desire to get a better foundation in search marketing. During the conference, there will be four Boot Camp sessions covering different components of online marketing including Keyword Research & Copywriting, Paid Search, Link building and Search Engine Friendly Design. Attendees who complete all four Boot Camp Sessions will receive a Certificate of Completion signed by Search Industry Guru Danny Sullivan.
# # #
About KeyRelevance, LLC
KeyRelevance is a full service search engine marketing company based in Dallas, Texas that offers search engine optimization consulting, pay per click management, social media marketing, blog optimization, conversion and usability enhancements, analytics, and online public relations. KeyRelevance's highly experienced staff plus proprietary tools and technologies help clients achieve their online marketing goals. For more information on KeyRelevance search marketing services visit http://www.keyrelevance.com, or call them at 1-972-429-1222. You can follow them on twitter at http://www.twitter.com/