Philip Brassington, Director at Rake Mark Web Design and project leader on the Rake Mail project, was asked by a number of web design customers if he knew of a company that could offer supported email marketing services at a reasonable price.
He found that the companies and services on the market often had either high upfront fees or large ongoing maintenance costs, or else they were simply priced to high for each email to make it an affordable option for
"There really is a huge gap in the market for a simple, affordable email marketing solution that is properly supported for small to medium businesses."
Exploiting gaps in the market has been the hall mark of Rake Mark’s success over the last five years. Offering affordable web design packages to local businesses was the initial offering that set the web design firm on the road to success. Very few companies were prepared to discuss costing on their website at the time, but Rake Mark Web Design pioneered up front and transparent pricing with no hidden fees.
"Affordable Web Design was a huge market and our transparent pricing policy earned us a huge amount of business. Our competitors often tried to hide fees within the process. Our approach was a breath of fresh air" Mr Brassington said.
Many companies quickly followed suit and started offering fixed price web design packages and this has now become the norm. Rake Mark still carve out their own niche by focusing on the huge numbers of local businesses they can visit and work with offering their web design service on a one on one basis.
The trend in offering first class services at affordable prices to local businesses continued with their affordable e-commerce web design products.
Although Rake Mark proudly provide web design and support services for companies on the south coast of England and as far north as Ayrshire in Scotland they are predominantly a Staffordshire and West Midlands web design company as most projects require some kind of time with the client.
The email marketing product, will however, be available to businesses and organisations across the UK. It will truly be a UK wide product, a first for the Stafford based web designers.
"This new email marketing product will be available throughout the UK and will be our first truly national business" said Mr Brassington.
Although the email marketing will be available nationally, it won’t be available internationally. The directors at Rake Mark are firm on that point, ensuring that they support their customers properly. Mr Brassington is clear that stretching a business too thin can only lead to a drop in the quality of customer service.
"We best serve local businesses with our affordable web design service and the email marketing product will be aimed at UK businesses only. We know how to server our customers best and we know where the boundaries lie to providing an efficient business." Said Mr Brassington
It will be a UK email marketing product only available to UK companies. In short the slogan is Email Marketing UK!
More information on the Email Marketing UK project will be released by Rake Mark in the coming weeks and months. Updates on the progress can be found on the RakeMark and RakeMail twitter feeds. Anyone who wishes to register their interest can do so by emailing Philip Brassington at philip.brassington@
# # #
Rake Mark offer website design and online marketing services to small and medium businesses in Stafford and across the West Midlands. Please contact Sarah Brassington on 01785 256 222 with queries regarding this press release or Rake Mark Solutions. They will soon be offering email marketing services.