Samsung has launched the highly anticipated application to ensure fans to enjoy a richer football experience through their smartphones. The application was developed as part of Samsung’s long-standing relationship with Chelsea Football Club.
The free application can be downloaded in 122 countries via www.samsungapps.com and until May 2012, the application will only be available on Samsung Apps exclusively.
The Official Chelsea FC Application will provide a better mobile experience in receiving real-time information and content from matches across the Barclays Premier League, The FA Cup, Carling Cup and UEFA Champions League.
Key features include;
• Daily video content.
• Live match - text commentary, team line-ups, stats, plus live scores of matches
• Fixtures - with the ability to allow you to add the fixtures directly to your calendar
• Results and League table
• Player profiles
• Club info and history
• My Chelsea - makes navigation simple, you can have all your favourite app content in one area
• Wallpapers and Charts
In addition, fans that pay for a Chelsea TV subscription will get exclusive additional access to match highlights, live audio match commentary and premium clips.
Mr. Sunny Hwang, Vice President and Head of Global Sports Marketing at Samsung Electronics said: “We are very pleased to offer this Official Chelsea FC Application to football fans. This initiative is meaningful in that the sponsor and the club work together to bring the fans closer to the sports. Leveraging its smart technologies, Samsung will continue to contribute to enriching fans’ experience and passion, which is the consistent focus for our football sponsorship.”
Jerry Newman Head of Digital Marketing and CRM, Chelsea Football Club said: “Chelsea FC and Samsung continue to set the benchmark in sports sponsorship. Developing platforms to allow closer engagement with Chelsea fans all over the world is at the forefront of our strategy and we are delighted that Samsung share the same vision.”
For more information, please visit www.samsungapps.com and the Samsung Apps Facebook page http://www.facebook.com/
About Samsung and Chelsea FC
Samsung has been the official sponsor of the English Premier League Club, Chelsea since 2005 and has extended its relationship until the end of the 2012/2013 season. Samsung benefits from extensive sponsorship rights, including exclusivity in all consumer electronic products, including digital cameras, mobile phones and IT equipment. Samsung’s partnership with Chelsea was named “Best Sponsorship of a Sport Team” in 2007 and “Best Integrated Sport Marketing Campaign” in 2008 at the prestigious Sports Industry Awards.
About Samsung Apps
Samsung Apps is a marketplace designed to provide a variety of mobile applications especially developed and carefully selected for Samsung Mobile Phones. It's a new Samsung mobile world, and we provide you with a brand new mobile experience.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 222,000 people in 205 offices across 71 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LCD. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.