Fitness Club Update: It’s Time for Modern Solutions

Feb. 26, 2012 - PRLog -- Fitness club owners now have access to sizzling and functional designs that bring people into their club.

Boulder, CO - Essenza asks fitness club owners if your architect is asking you all the right questions. Are they injecting excitement into your club design? How are they distinguishing you in the market?

It’s time we separate fact from fiction, and myths from truths. The real story here is people don't go to the gym just to work out. They come for the experience. The partners at Essenza Architecture, Lisa Fletcher and Christa Plaza, are fitness club design experts.  Their design solutions encourage club owners to consider these three items to enhance the member experience.

•   Circulation path.  Monotony and straight lines are a quick way to kill the interest in a club.  It is important to create movement and flow.  This will create more interest in the workout space that enhances the member enjoyment factor.  And enjoyment increases member retention and growth.

•   Lighting.  People aren't the only things that create energy in the facility.  Christa Plaza is a partner at Essenza Architecture.  She explains, "Lighting can bring the energy up or down in a room. And when you're working out, it can make a huge difference. The lighting by the mirrors is especially important because it changes the view of the room as well as the client's body."

•   Materials.  "Sophisticated materials not only create a visual interest, but the colors and patterns generate movement and flow," says Lisa Fletcher, Partner. She continues to say, "They can be both functional and visually appealing."  Finding the 'best fit' materials is a natural skill for the partners at Essenza.

The Partners of Essenza will be exhibiting their design creativity at the international IHRSA conference in March 15 and 16, 2012 at booth #3131.  IHRSA, (International Health, Racquet & Sportsclub Association), is the trade association serving the health and fitness club industry.  IHRSA serves over 10,000 fitness industry professionals in 71 countries.

For a free copy of the article, " Step by Step: Workout Spaces Should Entertain and Engage the Health Club Member", go to http://clubindustry.com/stepbystep/health-club-design-201... and claim immediate access.

For media inquiries, to arrange for an interview, or an expert quote please contact Christa Plaza at (303)952-5080 ext.2.


About Essenza
Essenza Architecture is an internationally trusted authority on fitness club design with over 30 years of experience.  They distinguish themselves by carefully listening to their clients, taking the time to communicate ideas, and guiding their clients through the challenging process of design and construction.   They recognize that each project is unique and work side by side to understand the budget and realize the client’s vision.  Essenza Architecture is a member of AIA, USGBC, BGBG, and IHRSA.  Lisa and Christa are both certified, LEED AP, BD+C. Essenza is headquartered in Boulder, CO.  www.essenza-arch.com

# # #

Essenza offers architectural services, interiors, lighting design, and budget management. We honor your vision while bringing fresh insight and technical expertise to your project. Our goal is to create a positive project experience by educating you.