Can a Coaching Business Sell with Video and Reach an Audience Beyond His Local Zip Code?

Feb. 25, 2012 - PRLog -- Vinny Mazzurco spends much of his day behind a cage – a batting cage that is. He’s spent over a decade obsessing over the skills required to swing the bat and hit the ball out of the park – or wherever else you’re aiming. In his local area he’s coached and trained many players to improve their baseball swing. But for him, that wasn’t enough. He wanted to reach even more baseball players to share the secrets that baseball MVP’s use to get the stats they desire. So, when he decided to create a digital product that would benefit people beyond his zip code, he understood that using video in his business would be the best way to demonstrate the skills that he wanted to share.

But there was a problem. Vinny wasn’t sure how to sell with video. And, he really wasn’t all that technically versed with video. He quickly discovered that to hire professional videographers and a copywriter would be quite expensive. He needed a better solution.

Many business owners run into these same questions when they look for how to sell with video. They hear the buzz about video marketing and the explosive growth of YouTube, now the world’s 3rd largest website, and instinctively know that there must be a way to leverage these tools to help promote their business.

But how?

In the first of this series of Online Business Success Tools, we talk about creating Video Sales Letters.

In the past, Salesletters were presented either in a multi-page mailer or online using pages and pages of long copy extolling the benefits of a product. It required a lot of reading on the part of the recipient, but the marketing piece was definitely effective. As the popularity of video increased, business owners saw an opportunity to add a visual component to their Salesletters.

There are many benefits to a video Salesletter. Video allows businesses to meet customers where they are. It’s entertaining. And in some cases, the business owner can put themselves in front of the camera, encouraging a human connection with the customer and creating instant rapport. All of these factors are important in marketing.

However, there is still the question of “how” to put together a great Video Salesletter without breaking the bank. And this is exactly what drove Vinny Mazzurco to seek some assistance from Online and Video Marketing Strategist, James Wedmore.

What Mazzurco found was that by using a very simple formula, outlined in Wedmore’s course Video Sales Magic (http://www.VideoSalesMagic.com), he was able to easily create an effective and professional Video Salesletter using just a few inexpensive online tools and following the 10-step patented script writing sequence revealed in the course.

The result is a professional video sales letter that fully embraces the benefits of how to sell with video. In addition, video is heavily used within Mazzurco’s digital product, Baseball Swing Mastery. (http://baseballprivatelessons.com/)

“I had no experience in editing and audio. I followed the steps exactly and was able to do the whole thing myself…it came out better than the other ‘Guru’ videos!” –Vinny Mazzurco, Baseball Swing Mastery

Businesses online and offline can use a Video Salesletter as part of their marketing efforts. While many digital products have already embraced how to sell with video in this manner, even companies that sell physical products or offer a service can benefit from video. In fact, in a recent 6-week live Bootcamp Training, Wedmore had students that ranged from real estate auctioneers, to health and wellness coaches, to copywriters, and authorities in other industries who learned how to benefit from video marketing in their business.

Stay tuned for out next news item that shares how an interior designer benefited from video marketing to get high rankings from YouTube and Google and as a result, gave her some much desired recognition of her talents.

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James Wedmore-Online and Video marketing strategist, author, speaker and coach is the founder of Video Traffic Academy which teaches powerful techniques for turning YouTube Video Traffic into highly qualified customers. His 6-week Bootcamp training, Lights, Camera, Expert teaches how to sell with video in every area of your marketing. He is also the creator of 6 Figure Outsourcing Secrets which gives marketers a tool to get success from every single online training course available online. You must Outsource to Succeed! Find out more about him and his various training programs at: http://www.JamesWedmore.com

Vinny Mazzurco is the owner and coach of Baseball Swing Mastery. In addition to private coaching, he created an online video series which teaches the skills needed to turn “average” baseball swings into MVP status. This offline business found a way to sell with video successfully to tap into a market beyond his local zip code. http://baseballprivatelessons.com/