There are many different apps for adding HTML to your page tabs, but my favorite is probably Static HTML: iFrame Tabs.
This app allows you to type in (or copy and paste) the HTML code for everything you want on the page in the iFrame, and also allows you to add a second page that people will only see once they like the page.
The benefits of this are obvious, you can offer to give away something for free, as long as people like the page.
Likes are important for ranking on both Google and Facebook, and the amount of page tabs including the welcome page is also important in the ranking of your Facebook page on Google.
It's important to choose the right title to start with, one that has low competition, and reasonably high search volume on Google.
You may even find that you can rank a Facebook page ahead of your main site, or you can rank it for low to medium keyword phrases easier than with a normal website.
For this reason, it's a good idea to make multiple Facebook pages, and learn how to add HTML elements to the welcome page.
Facebook Welcome Page Design
I specialize in designing Facebook pages using iFrame, and I can add any HTML elements you want, including You Tube videos, Pay Pal buttons, subscriber forms, photos, affiliate links, or whatever you want.
I can even make a mini-site for you, where you navigate from one page to another within the iFrame.
The more complicated it is, the more it is going to cost, but I can do a basic Facebook welcome page design starting at fifty dollars.
That covers a couple of hours of my time, arranging the HTML codes you give me into a page that looks nice, and has all the information and HTML elements you want on it.
I usually start with a You Tube video at the top, and then add a photo, usually a linked photo that leads to the website, or has contact details on it.
Then, I put Pay Pal buttons or whatever else you want at the bottom. I need you to have all of the codes ready, like the You Tube video embed code, the Pay Pal button code, the photo URLs etc, or it's going to cost a bit more than fifty dollars.
Those are some different ways to add HTML elements to a Facebook welcome page, if you want to find out more about my services, visit Professional Social Promotion through this link, or send me an email at email@example.com.
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At Professional Social Promotion, we offer the service of getting your message out to a huge amount of people through social networks like Twitter and Facebook, at an affordable price.