Infomercial Development Company Offers Inexpensive "Bottom Up" Marketing Services

Feb. 24, 2012 - PRLog -- To meet a goal of providing small business owners with an inexpensive package of “bottom up” marketing services, The Infomercial Development Companies (IDC) announced the formation of Response Marketing.

IDC Founder and President, Ben Gage, explained, “One of the greatest challenges the owner of a new or emerging company will face is what type of marketing they should use to promote their products or services and the high cost of most marketing media.”  

Traditional “top down” marketing is focused on broad-reach forms of media like television, radio, newspapers, magazines and Internet ads.  Unfortunately for the small business owner, the coordination of a “top down” marketing campaign is extremely expensive and requires the graphic design and ad placement services of an advertising agency.  

With the recent explosion of Social Media, the universal accessibility of the Internet and use of a few simple tools, small business owners can now design and implement a highly effective campaign of “bottom up” marketing without spending a fortune.  

The following are the key elements of a “bottom up” marketing plan for a small business:
   An interactive, e-commerce website with a blog, product videos and active links
   A regularly updated business Facebook page with product pictures and videos
   A Twitter account which is used on a daily basis with product pictures and videos
   Multiple YouTube videos promoting the products and/or services of the business
   Regular publication of press releases announcing important events and accomplishments
   Submission of articles and news stories to blogs within the company’s area of interest
   Presentation of company products to specialty print and Internet catalogs
   Presentation of company products to distributors and niche retailers
   Creation of strategic marketing relationships with companies in related business areas

Each of these forms of marketing can be developed by the owner of a small business using a home computer for very little money.  

As with all forms of marketing, the key to a successful “bottom up” marketing plan is the creation of a consistent presence for your company in the places where potential customers go.  Because the use of search engines and the Internet has become the primary way customers look for products and services they need, this is where every “bottom up” marketing plan should be focused.

For more information about how Response Marketing can help with creation of an inexpensive  “bottom up” marketing plan for your company, contact Ben Gage by phone at (619) 851-9255 or by email at Ben@infomercialdevelopment.com