Score your SKORA® Running Shoes Now

Feb. 24, 2012 - PRLog -- After four years in development, SKORA® Running is proud to deliver their innovative new zero-drop running shoes. Men’s BASE and FORM models hit shelves this week at select retailers across the country, and are also available at skorarunning.com

Focused on crafting the best running shoe ever—with an unprecedented combination of fit, comfort, performance, and style—SKORA brings zero-drop road shoe performance to a whole new level. Distinctive features like a curved, contoured outsole and stitch-down construction allow athletes to “Run Real” with the natural movement nature intended.

SKORA began four years ago as a passion project when Founder and CEO David Sypniewski, a longtime runner, set out to design a shoe that would allow him to run more naturally, avoiding the root causes of earlier running injuries he had sustained.

Now that his dream has come to fruition, he’s very more enthusiastic than ever about the product: “The BASE and FORM truly are the best running shoes ever, and we’re so excited to finally be sharing them with our customers,” he said. “They’ll quickly feel the results of SKORA’s true passion for running and commitment to excellence.”

The top-of-the-line FORM uses supple, performance-optimized goatskin and sheepskin leathers for a glove-like fit and outstanding temperature and moisture regulation in any weather.

Both models are engineered to allow for natural movement, boasting a naturally curved and contoured outsole, plus a concave forefoot profile to mimic the natural shape of the foot. An elastic heel strap and stitch-down construction add optimized personal fit and seamless comfort on the inside with or without socks.

SKORA®  builds each shoe on their custom R01  platform, including the anatomically  ccorrect REALFIT™ last. Designed to fit like a ‘second skin’, the R01 mimics each of the foot’s many contours as it moves.

BASE ($125) is an innovative synthetic option offering high-tensile, stretch-mesh sockfit upper and SKORA’s distinctive X-strap closure system. Minimal upper overlays, and durable mesh construction provide a lightweight, full-foot fit with or without socks. Available in blue and silver, men’s size 8-12.

FORM ($195) is a full-leather performance running shoe with optimal fit and maximum running function. Pittards®Armor-Tan® Goatskin leather and WR100X® Sheepskin leather lining promote breathability and durability. Pittards leathers are remarkably soft and supple, and remain so even after getting wet, for a luxurious and comfortable feel. With asymmetrical lacing, and secure, wrap-around tongue construction, the FORM wears like a second skin. Available in black and natural, men’s size 8-12.

Orders now being accepted at: http://skorarunning.com/-/shoes

Links:
SKORA: http://www.skorarunning.com
Facebook: http://www.facebook.com/RunReal
Twitter: @skoraRunning
Online Press Release: http://pitchengine.com/SKORA/score-your-skora-running-shoes-now

About SKORA: Based in Portland, Oregon, SKORA builds shoes that encourage biomechanically correct running performance with minimal interference. Founded in 2008, SKORA is built by runners, for runners. SKORA footwear lets people run naturally. “Run Real” is our philosophy and we stand by it. For more information on SKORA visit www.skorarunning.com, or contact Alli Noland, Terra PR. 307-733-8777, allin@terrapublicrelations.com.

# # #

Terra Public Relations is a boutique communications agency serving companies with great products and inspiring stories. We provide full-service public relations and branding support as well as sustainability consulting for our valued clients.