Oracle Announces Availability of Oracle Advanced Analytics for Big Data

Feb. 24, 2012 - PRLog -- News Facts
· Oracle today announced the availability of Oracle Advanced Analytics, a new option for Oracle Database 11g that bundles Oracle R Enterprise together with Oracle Data Mining.
· Oracle R Enterprise delivers enterprise class performance for users of the R statistical programming language, increasing the scale of data that can be analyzed by orders of magnitude using Oracle Database 11g.  
· R has attracted over two million users since its introduction in 1995, and Oracle R Enterprise dramatically advances capability for R users.  Their existing R development skills, tools, and scripts can now also run transparently, and scale against data stored in Oracle Database 11g.
· Customer testing of Oracle R Enterprise for Big Data analytics on Oracle Exadata has shown up to 100x increase in performance in comparison to their current environment.
· Oracle Data Mining, now part of Oracle Advanced Analytics, helps enable customers to easily build and deploy predictive analytic applications that help deliver new insights into business performance.
· Oracle Advanced Analytics, in conjunction with Oracle Big Data Appliance, Oracle Exadata Database Machine and Oracle Exalytics In-Memory Machine, delivers the industry’s most integrated and comprehensive platform for Big Data analytics.

Comprehensive In-Database Platform for Advanced Analytics
·  Oracle Advanced Analytics brings analytic algorithms to data stored in Oracle Database 11g and Oracle Exadata as opposed to the traditional approach of extracting data to laptops or specialized servers.  
· With Oracle Advanced Analytics, customers have a comprehensive platform for real-time analytic applications that deliver insight into key business subjects such as churn prediction, product recommendations, and fraud alerting.
· By providing direct and controlled access to data stored in Oracle Database 11g, customers can accelerate data analyst productivity while maintaining data security throughout the enterprise.
· Powered by decades of Oracle Database innovation, Oracle R Enterprise helps enable analysts to run a variety of sophisticated numerical techniques on billion row data sets in a matter of seconds making iterative, speed of thought, and high-quality numerical analysis on Big Data practical.
· Oracle R Enterprise drastically reduces the time to deploy models by eliminating the need to translate the models to other languages before they can be deployed in production.
· Oracle R Enterprise integrates the extensive set of Oracle Database data mining algorithms, analytics, and access to Oracle OLAP cubes into the R language for transparent use by R users.
· Oracle Data Mining provides an extensive set of in-database data mining algorithms that solve a wide range of business problems.  These predictive models can be deployed in Oracle Database 11g and use Oracle Exadata Smart Scan to rapidly score huge volumes of data.  
· The tight integration between R, Oracle Database 11g, and Hadoop enables R users to write one R script that can run in three different environments: a laptop running open source R, Hadoop running with Oracle Big Data Connectors, and Oracle Database 11g.
· Oracle provides single vendor support for the entire Big Data platform spanning the hardware stack, operating system, open source R, Oracle R Enterprise and Oracle Database 11g.
· To enable easy enterprise-wide Big Data analysis, results from Oracle Advanced Analytics can be viewed from Oracle Business Intelligence Foundation Suite and Oracle Exalytics In-Memory Machine.  

Supporting Quotes
· “Oracle is committed to meeting the challenges of Big Data analytics.  By building upon the analytical depth of Oracle SQL, Oracle Data Mining and the R environment, Oracle is delivering a scalable and secure Big Data platform to help our customers solve the toughest analytics problems,” said Andrew Mendelsohn, senior vice president, Oracle Server Technologies.
· "We work with leading edge customers who rely on us to deliver better BI from their Oracle Databases.  The new Oracle R Enterprise functionality allows us to perform deep analytics on Big Data stored in Oracle Databases.  By leveraging R and its library of open source contributed CRAN packages combined with the power and scalability of Oracle Database 11g, we can now do that," said Mark Rittman, co-founder, Rittman Mead.

Supporting Resources
· About Oracle Big Data http://www.oracle.com/bigdata
· About Oracle Advanced Analytics http://www.oracle.com/us/products/database/options/advanc...
· About Oracle Big Data Appliance http://www.oracle.com/us/products/database/big-data-appli...
· About Oracle Big Data Connectors http://www.oracle.com/us/products/database/big-data-connectors/overview/index.html
· About Oracle Exadata Database Machine http://www.oracle.com/exadata
· About Oracle Exalytics In-Memory Machine http://www.oracle.com/exalytics
· About Oracle Business Intelligence Foundation http://www.oracle.com/us/solutions/ent-performance-bi/business-intelligence/bi-foundation-suite-170437.html
· About Oracle Database 11g http://www.oracle.com/database
· Connect with Oracle Database via Blog, Facebook and Twitter

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