Richard Holden, Lloyds TSB’s Head of Franchising noted, “We are proud to be the Official Sponsor of the 2012 Franchise Satisfaction Benchmark programme because it is driving up industry standards by improving transparency, helping ethical franchisors stand out from the crowd and also understand how their networks really feel so they can improve the quality of their support.”
Steven Frost, Partner at Smith & Henderson, commented, “We’re delighted to have Lloyds TSB, with such a strong reputation for ethical franchising on board as a strategic partner. By using the independently verified franchisee satisfaction results to review its lending terms, this is something genuinely unique in UK franchising and another benefit of participating.”
Smith & Henderson expects the programme to double in size in 2012. Steven Frost, said, “We had almost 40 franchisors participate in June-December 2011. In January we’ve seen a franchisor sign up every four days on average, with established brands recognising how the Franchise Satisfaction Benchmark can help them align their business plans to what their franchise networks really need, differentiate their franchise opportunity from the competition and position their franchise as one of the best in the UK.”
For more information please visit www.FranchiseBenchmark.co.uk
Notes for Editors
About Smith & Henderson
Smith & Henderson is a leading independent franchise consultancy, helping reputable franchisors to overcome the franchise recruitment challenge and improve network performance. As British Franchise Association members, their clients range from small franchisors to international companies like O2.
The Franchise Satisfaction Benchmark works by inviting existing franchise owners to provide feedback on their franchise ownership experience through an anonymous online survey. The results are then compiled to identify the very best franchise opportunities.
To find out more about the Franchise Satisfaction Benchmark and The Best Franchise Awards please visit www.franchisebenchmark.co.uk. For information about Smith & Henderson please visit www.smithhenderson.com. For further information please contact Steven Frost on tel: 0207 183 3224 / 0790 3489 877 or email: steven.frost@
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Smith & Henderson helps businesses convert potential into performance. They specialise in the franchise sector and employee engagement and their clients range from SMEs to multi-national companies.