Many purchasers are now buying from international retailers, strategising with the new buying power that has been brought about by the stronger dollar and easy access brought about by the internet. Elena Wise, Acting Managing Director of PayPal Australia said, “With the continued strength of the Australian dollar, international competition is set to intensify into 2012.”
Because of this seeming international competition between retail stores, many local retailers have now decided to sanction with the latest technology and e-commerce solutions in order to attract both local and international consumers, and gain more profits in the process.
Today, retailers are using easily accessible internet tools such as social media in order to improve their customer service efforts and form a more lasting relationship with customers. This is in connection with the industry’s standard of engaging more with customers in order to gain additional repeat sales and customer retention.
This fact is attested to by Mark Doro, the general manager of Myer’s IT operations division, one of the most popular retail companies in Australia. According to him, technology has made customer service more doable and earning sales a lot easier – all thanks to the far reach of the World Wide Web. Mr. Doro further says, "This has enabled the company to reduce transaction times at POS, improve target marketing to consumers, provide more immediate and accurate information regarding stock on hand in any of its stores, as well as increase security in store for staff and customers," said Doro.
James Corby, head of Oracle Digital, Australia’s top Digital Marketing Company, agrees with the said importance of a reliable customer service and the probable success that the internet can offer. Mr. Corby says, “Our customers need and demand transparency, so with the introduction of our new support desk, that is exactly what they will receive. We are totally inspired to deliver what we consider the fastest and best customer experience that any tech customer will experience in Australia.” And when asked as to how the virtual world can actually help local businesses, Mr. Corby goes on to say, “Smaller businesses have to embrace the online realm, if you ignore it, you will be left behind.”
Currently, internet strategies such as digital marketing, merchandising, social media marketing and other web procedures have provided local retail stores with the arsenal to ensure more sales and to engage in better customer service. One just needs to find out which company will be able to deliver optimal performance.
Indeed, with the never ending reach of the World Wide Web, local retail stores can easily connect with customers more, and gain more profits despite stiff competition from international companies. This is in line with the fact that the internet has erased all boundaries – and this includes the business sector.
Oracle Digital is the top Web Marketing Company in Australia. If you want to know more about them and the services that they can offer, you can contact them at 1300 899 851.