Online Luxury Private Sales Site Reveals Sneek Peek of Sustainable Brands

PRLog (Press Release) - Feb. 21, 2012 - Lux & Eco™, a new private sales site which will cater to the eco-conscious luxury consumer market, will be revealing a sneak peak of the unique brands which they hope will inspire Hollywood A-Listers to promote stylish sustainability during Oscar season.

This new site promotes an eco chic lifestyle: all the pleasures of high quality, uniquely crafted brands with the reassurance that the products selected have minimal impact on the planet. Eco consumers can also make a “purchase with purpose” whereby they can select a non-profit partner to donate 5 % of their sale to.  
 
Lux & Eco™ was founded by international model and health advocate, Lasse Larsen and entrepreneur/artist Jacquelyn Willard, who, after witnessing some of the more unethical practices of the fashion industry, resolved that luxury goods need not come at a great human or environmental cost.  

“I wanted to be part of a company that dared be different at almost any cost.” Lasse Larsen, C.E.O

“I have a deep affection for nature, and believe that by making the issues of sustainability a priority when making every purchase decision, we can literally change the world.” Jacquelyn Willard, C.M.O.

The pair have assembled some impressive brands including: all natural Sundari Skin Care range, Aqua Ovo's uniquely designed water filters, Vers Audio's bamboo accessories for Apple™ products, and Evolve – the next generation of electric motorcycles.  

Lux & Eco™ recently partnered with renowned non-profit, Global Green, who is hosting its annual Pre-Oscar Party, which attracts Hollywood’s greenest stars including Leonardo Di Caprio, Adrien Grenier and Emma Watson.

The team are confident that their “sneak peeks” will spark the interest of celebrity ambassadors prior to the launch of the new site this year.

For more information, please contact Jacquelyn Willard at Jacquelyn@luxandeco.com or at 212-487-9651.

ABOUT LUX & ECO:

Founded in 2011 by social entrepreneurs Jacquelyn Willard and Lasse Larsen, Lux & Eco™,  is a private sale website that satisfies the needs of those who love a clean, modern, and elegant aesthetic to the products they buy, but who also want to participate in the preservation of our planet's precious resources. Carrying "the finest in conscious living" this website will have products in fashion, jewelry, interior design, electric transportation, and more, to cater to the lifestyle of the eco chic consumer.

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Lux & Eco™, is a private sale website that satisfies the needs of those who love a clean, modern, and elegant aesthetic to the products they buy, but who also want to participate in the preservation of our planet's precious resources.