Rook Coffee Roasters Journeys to Guatemala to Build Relationships

Feb. 21, 2012 - PRLog -- (Ocean, NJ) After two years in operation, Rook Coffee Roasters catapults its business to the next level by going directly to the coffee farm. With a visit to Finca Ceylan in Guatemala in early February, the company is getting its feet wet in learning the coffee cultivation and post harvest process, and building relationships in the country of origin.

Co-owner, Shawn Kingsley, handles Rook’s menu offerings and the roasting aspect of the business. “It’s an eye-opener to be right there with the farmer experiencing the intricate process that the coffee goes through during harvest season. Most people don’t think about how much effort goes in to coffee before it makes its way to the cup,” says Kingsley.

Learning and building relationships with farmers in the country of origin gives Rook the ability to provide transparency, education and the best product possible to customers. “One of our goals is to be a coffee hub for the community of Monmouth County. Having the ability to educate our employees and customers with information at the farm level is a big differentiator in this business,” says co-owner Migliaccio.

Established in January 2010, Rook Coffee Roasters (www.rookcoffeeroasters.com) is a visionary specialty coffee business complete with two retail stores, a roastery and an online shipping service.

For press inquiries, please contact 732-229-7665 or rook@rookcoffeeroasters.com.

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Established in January 2010, Rook Coffee Roasters (www.rookcoffeeroasters.com) is a visionary specialty coffee business complete with two retail stores, a roastery and an online shipping service.