Hearst Digital Media and Style Coalition Expand Partnership

Feb. 21, 2012 - PRLog -- Hearst Digital Media, a unit of Hearst Magazines, and Style Coalition, the first-of-its-kind exclusive network of influencers representing an elite group of beauty and fashion online publishers, today announced that the two companies have expanded their existing partnership, which started with ELLE.com in 2010. Under the terms of the deal, Hearst Digital Media will represent Style Coalition in display advertising sales and will also develop custom marketing programs. The expanded partnership will give Hearst’s digital ad sales team access to Style Coalition’s network of influencers to tailor unique programs for marketing partners.

Style Coalition is a network representing top online beauty and fashion influencers that is unmatched in the marketplace. The company has been working with Hearst Digital Media to create highly-customizable experiences for brand marketers—from original video series to street-style photo shoots to a fashion week correspondent platform.

“Hearst Digital Media is always looking for new and innovative ways to create synergistic experiences across platforms. Style Coalition is the proven leader in the space, and is the perfect partner for Hearst Digital Media as we evolve our blogging platform to create the best experiences for our advertising partners,” said Kristine Welker, chief revenue officer, Hearst Digital Media. “Our partnership with Style Coalition enables us to combine the credibility of our brands with 40 unique and influential fashion and beauty bloggers.”

“We are thrilled to be working with Hearst Digital Media to offer cutting-edge, multichannel advertising campaigns. The ability to create unique advertising opportunities through a new generation of influencers and backed by an established media company like Hearst is giving us the ability to create a more holistic approach to advertising.This approach results in better reach and exposure for our collective clients,” said Yuli Ziv, Style Coalition's founder & CEO.

Style Coalition has an exclusive selection process for independent online publishers who are interested in becoming a part of its reputable and established network, the industry standard for professional bloggers. Members are selected based on superior traffic levels, quality content, targeted branding, audience interaction, strong social media presence, and adherence to the highest ethical standards.

ABOUT HEARST DIGITAL MEDIA
Launched in March 2006, Hearst Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst’s magazine brands and other sites, which serve the company’s consumer audience. The unit oversees more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, ELLE, Harper’s Bazaar, Redbook, Good Housekeeping, Marie Claire, Woman’s Day as well as digital-only sites such as Kaboodle.com and RealBeauty.com. Hearst Magazines has published more than 150 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Android platform. In addition, the company includes iCrossing, a global digital marketing agency.

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About Style Coalition
Founded in 2008, Style Coalition is the first-of-its-kind exclusive network of influencers representing an elite group of beauty and fashion online publishers. An authority in the space, Style Coalition provides its members with revenue-generating opportunities to turn their blogs into profitable businesses. SC offers clients, who include Fortune 100 companies, innovative multi-channel social media campaigns allowing for engagement with the network’s collective audience of over three million monthly readers.