Villari has been an architect of the brand’s image since 2007, including its packaging, online presence and branded training video series featuring XYIENCE’s team of professional mixed martial arts (MMA) athletes.
“XYIENCE is very proud to have a member of its team recognized with such a prestigious honor,” says John Lennon, XYIENCE’s president. “John’s creative vision and understanding of our brand’s mission has been a driving force behind XYIENCE’s success.”
Under Villari’s creative direction, in 2011 XYIENCE launched its limited edition collector can series. The first in the series, Xenergy Xtreme Fruit Punch featuring UFC welterweight and XYIENCE team athlete Dan Hardy, was named 2011 Best New Carbonated Beverage by CS News, a beverage industry trade publication. In 2009, he directed the brand’s packaging redesign, including the launch of its wildly successful Xenergy Xtreme collection. The can’s slick design proved its power at on retail floors with strong sell-through numbers.
Villari holds a bachelor’s degree in Fine Arts from California State University in Fullerton. His work on logo design has been featured in the book “Logos: From North to South America.” He’s been training in MMA since 2005 and currently resides in Las Vegas with his wife and their young twin daughters
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About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle. For more information, please visit XYIENCE at www.xyience.com. Or connect with XYIENCE on Facebook, Twitter and YouTube.
Xenergy (pronounced zen-er-gy)
Xenergy is the official energy drink of the Ultimate Fighting Championship (UFC) and is one of the fastest growing brands in its category. The first energy drink created by a nutrition company, Xenergy is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, without the “crash” inherent in most other energy drink brands. Xenergy Premium flavors include Cherry Lime, Mango Guava, Cran Razz and Blu Pomegranate. Xenergy Xtreme flavors include Frostberry Blast, Fruit Punch, Orange Fuel and Cherry Rush. Xenergy is available throughout the United States and Canada.