Westcoast appointed as distributor for SanDisk in the UK and Ireland

Feb. 20, 2012 - PRLog -- Reading, 20th February 2012 - Westcoast Limited has signed a partnership with SanDisk to distribute the range of SanDisk’s USB flash drives as well as the new Extreme solid state drives (SSD). Westcoast believes that the deal will strengthen its position within the storage market allowing it to capitalise on the already established and widely recognised brand.

Alex Tatham, Sales and Marketing Director at Westcoast said “We are very pleased to be working with SanDisk and look forward to a long and mutually beneficial partnership. This relationship is an extension of our strategy to provide resellers and their customers with more choice. In return, Westcoast offers SanDisk proven expertise in helping partners to extend their reach into new market segments within the B2B sector.”

Speaking on the new partnership with Westcoast Mark Pini, Marketing Manager at SanDisk said, “Our partnership with Westcoast reinforces our objective to expand our product reach in the UK and Ireland using the channel. The complete range of SanDisk products will now be available to a wider market through the establish network of Westcoast resellers and this decision is a significant development in SanDisk’s channel presence.”

“Westcoast has a widespread distribution network in the UK and Ireland, strong infrastructure and expertise, which will help SanDisk to enhance its market presence and capitalise on new revenue generating opportunities while accelerating our mutual success,” commented Eddie Wardlaw, Storage Media Product Manager at Westcoast.

For more information please contact
Magda Skorek
TEL: 0118 9126091
EMAIL:   magda.skorek@westcoast.co.uk  

About SanDisk
SanDisk Corporation  is a global leader in flash memory storage solutions, from research and development, product design and manufacturing to branding and distribution for OEM and retail channels. Since 1988, SanDisk's innovations in flash memory and storage system technologies have provided customers with new and transformational digital experiences. SanDisk's diverse product portfolio includes flash memory cards and embedded solutions used in smart phones, tablets, digital cameras, camcorders, digital media players and other consumer electronic devices, as well as USB flash drives and solid-state drives (SSD) for the computing market. SanDisk's products are used by consumers and enterprise customers around the world.
SanDisk is a Silicon Valley-based S&P 500 and Fortune 500 company, with more than half its sales outside the United States. For more information, visit www.sandisk.com

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About Westcoast
Westcoast Limited was founded in 1984 and is a leading IT distributor with a product portfolio spanning the whole computing spectrum ranging from desktop PC and notebook products through to high end server solutions, network products, printers, peripherals, spare parts and consumables. The group sells to resellers, retailers and dealers in the UK and Ireland providing creative credit, marketing and logistics services to over 5,000 customers. The company employs over 400 people and all have a passion for distribution.
More information on Westcoast can be found at www.westcoast.co.uk