BOYNTON BEACH, FL (February 20th, 2012) - Supporting Google’s recently launched initiative to get all businesses to become “mobile-friendly”
The Mobile Internet is where people with web-enabled smart phones do their browsing, and “with 400% growth in searches made from smartphones and other mobile devices in 2011, local business owners today should consider whether these figures are working for or against their business,” says Tim Kacprowicz, Director of Sales for Local Market Engine. By 2013, more people will use their mobile devices (smartphones, tablets, etc) to search online than their desktop and laptop PCs.
The fact is, as consumers, our habits have changed… We no longer look in the yellow pages, we look online… Newspapers are dead or dying, we use news websites. Print advertising is now going to tablet and smartphones, TV commercials can be avoided now because of DVR and Tivo… Traditional coupon clipping is now moving to the online daily deal concepts, and people used to just go in and buy from a local retailer, but now they research online first and then go in and buy from a local retailer.
• 95% of mobile searches are for local information
• 88% of those who look for local information on their smartphones take action within a day
Today’s local business owners must take heed and “go mobile” to capture their share of new customers in our new mobile world. Mobile searchers are the best form of prospective customers because most are ready to take action, whether to call the business (61%), visit the business (59%), and then ultimately make a purchase (44%). The reality is, 74% of consumers make a purchase based on information from a mobile search - these new customers are just a click away!
Mobile websites are different than “regular” websites – they are designed to fit the small screens of smart phones and mobile devices by presenting the information in a more compact format, making it easy to navigate and find information. As you may have experienced yourself when you’ve used your mobile device for online search, most “regular” websites open slowly and are hard to read, and sometimes their content can't even be displayed on the small screen of a smart phone. The reason for this is that these sites –in fact more than 79% of sites today - are not “mobile-enabled.”
New Year's Resolution: Get Mobile
“If you want customers to find you in 2012, you must be found on the mobile web. Converting your business website to display and operate correctly on smartphones needs to be a top priority in 2012. If you don't know how to do this, get help.”
Tip for December 30, 2011
New Year's Resolution: Get Mobile
Click for FREE mobile site: http://www.localmarketengine.com/
About Local Market Engine
Local Market Engine is focused on bringing new customers to local businesses through online search. There are so many facets to the Internet and it can so often overwhelm a local business owner… What to do? Where and how to even get started? Local Market Engine is every small business owner's answer to competing with larger, more established businesses, without blowing the budget. In addition to the FREE mobile website, they offer three very affordable levels of Google Mobile Ads campaigns to accommodate various small business needs and budgets ($200, $300, and $400 per month). Local Market Engine is helping local businesses shift their marketing emphasis in order to reach the customers where they’re at – on their MOBILE devices!
For more information visit http://www.localmarketengine.com/
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Connecting Businesses with Local Consumers. We break down the technological barriers between your business and local consumers through fully-managed, cost-effective solutions for Optimizing Local Search, Adwords Campaigns and Google Mobile Ad Campaigns.