Expert Reveals New Scientific Study of Business Pricing Tactics

Feb. 19, 2012 - PRLog -- Advertisers get more bang for their buck when they know where to place their product price and what digits to use for their pricing strategy according to marketing experts and scientists at TestiVar, the leading online advertising think tank.
 
“The TestiVar Advertising software can help you set a profitable price for your product and decide where your price should be stated,” says James D. Brausch, the CEO at TestiVar.

“You should be making every business decision based on scientifically proven data,” he says. “What are profitable companies doing that is different than unprofitable companies?  That is the only question worth asking.”

In this case, the data shows that stating a price in the clickable part of a PPC advertising campaign is profitable.  However, stating a price in the the longer, non-clickable, part of a PPC ad campaign should be avoided.

In addition, the data shows that the landing page for a PPC advertising campaign should not display the price.  Instead, there should be a link with the word "pricing" in the anchor text that leads to a page with the pricing information.

“It still amazes me that business owners simply 'wing it' and ignore the science of doing business," says Jake Bartlett, the product improvement team leader at TestiVar. "Would you fly in an airplane that was designed based on personal preferences or intuition rather than designed by scientists and engineers?," he asked.

The full white paper giving examples from the data can be found here:

Setting Your Price (http://testivar.com/blog/setting-your-price/)

Information about the software and data utilized for this analysis can be found here:

TestiVar Advertising Software (http://testivar.com)

About TestiVar, Inc.

TestiVar, Inc. is dedicated to improving the profitability of all businesses by using the scientific method and real data.

# # #

TestiVar, Inc. is dedicated to improving the profitability of all businesses by using the scientific method and real data.