Backstories Studio Offers Storytelling Workshops for Consumer Insights and Strategy

Feb. 17, 2012 - PRLog -- February 5, 2012, San Francisco, CA.  Ted Frank, Principal Storyteller of Backstories Studio announced today that the San Francisco based creative firm will be offering a hands-on, interactive workshop on storytelling for consumer insights and strategy.

Backstories Studio, the leader in creating consumer insights and strategy deliverables, developed the workshop to help insights and strategy professionals simplify their data into stories that are rich, powerfully evocative, and tailored for the learning styles of the stakeholders they need to inspire.

“We know how much pressure everyone’s under to keep everything short and simple,” states Frank, “but we also want to make sure you’re able to deliver full understanding and empathy, so stakeholders walk away knowing not only what’s needed, but also with the passion to go solve it.”

Backstories Studio’s approach can be summarized as “strategic communication meets cinematic storytelling,” and in fact, Backstories employs many of the same advanced storytelling techniques used in movies when it develops deliverables for its clients. “After all,” states Frank, “in movies, you’ll often see an entire lifetime condensed down to about the same amount of time as a typical strategic presentation. When they’re good, everyone’s moved and references them for years – exactly the kind of value we want to bring to insights and strategy.

To book a workshop for your organization or discuss any other services provided, contact Backstories Studio today at 415-236-0244.

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To tour the office, meet the team, or find out how Backstories Studio can help your organization find understanding and inspiration through advanced storytelling techniques created to fit the way you deliver, call our office today at 415-236-0244.
Backstories Studio, a creative company that helps consumer insights and strategy firms broaden their relationship with their clients by developing deliverables that not only speak to their immediate clients, but to all the people their clients need to inspire