'Apprehension abounds while entering any new market', said Augustine Chalissery, Founder and CEO, 'The fundamental USP is the flexibility to build an alternate distribution channel to reach any market segment without being restricted to a single distributor. The seamless platform we offer gives the new entrant comfort in conceptualizing the market penetration strategy with minimum exposure and risk’.
The options before the Supplier planning to enter the Indian market are either;
Shipping out stock against confirmed advance paid orders, which meant that the Distributor in India would have to take the call and take a hit on various market dynamics and currency fluctuations. Not practical with the current economic trends, or
The Supplier would have to take a direct call by entering the market on their own – not practical as then, the hit has to be borne by the Supplier for setting up the distribution/
SPD not only takes the Supplier to their target segment but, also takes responsibility of handling the deliveries directly from the Manufacturing Plant, Jebel Ali Free Zone, or from a Free Trade Distribution Centre in Mumbai to the end-user, bypassing the entire distribution chain. The Firm takes complete operational responsibility of the back-end, integrating several third-party service providers onto a single seamless real-time platform.
The Supplier gets to concentrate on their front-end core activities, while the Firm manages the entire procurement, supply chain, warehousing, inventory control and distribution process from purchase order management to proof of delivery. The Firm also took responsibility of back-end supply chain operations for Online Stores who had web-based ordering systems with their distributors/
The SPD Mall is a trading interface, where Buyers and Sellers get to experience a secure environment for B-to-B and B-to-C transactions. The uniqueness of the platform is that, it does more than just being an e-commerce portal where introductions take place or where Buyers shop only for discounts and bargains. The Firm takes responsibility to accept payment on behalf of the Seller, settles payment to the Seller and ensures delivery to the Buyer through their own Global Network of Associates and Partners.
‘We have brought about the fusion of the virtual world (Internet) and the physical world (Logistics), through the amalgamation of technology and our core competencies that gives the Customer the freedom of choice in making the final decision of who to buy and where to buy from’, added Augustine Chalissery.
The Altair Group (formerly AGL Group), is headquartered in Dubai, U.A.E. has its interests in Consulting, Advisory, Strategic Planning, Task Automation, Freight, Fourth Party Logistics, Supply Chain Management, Cool Chain Management, Trading in Mineral, Ores, Perishables etc. The Group has its own offices in Muscat, Sultanate of Oman and Mumbai, India.