Designer Max McMurdo says: 'I'm giving up Fat Birds for Lent!'

PRLog (Press Release) - Feb. 17, 2012 - Lent is traditionally observed by Christians for 40 weekdays starting on Ash Wednesday, as a season of fasting and penitence in preparation for Easter.  Max wants to do it for those reasons, but mainly because “I’m being good to the birds by encouraging my eco-conscious customers to make them food while the weather is still cold.  So with every Ben the Bin order, I’ll send a Fat Bird Kit too. It means I kill two birds with one stone (metaphorically speaking of course!), as I’m being nice to the customers, so they can be nice to the birdies, and so I can make room for chocolate eggs - it’s a no-brainer!”
Ben the Bin appeared on the BBC show Dragons’ Den (series 5), and has since been a  popular choice for many eco-friendly households, including Arlene phillips’.  Ben is available in pastel pink, baby blue and gentle green, so a set of three is ideal for recycling separation. Ben (RRP: £7.99) is made from 100% recycled plastic, and encourages the re-use of carrier bags.
As this is a limited offer, Max is keen to gift as many Fat Birds to good homes as possible, - “I feel happy that I’m encouraging both recycling and the feeding of hungry birds during Lent, a time of reflection.”


For more information on Fat Bird, please read  http://www.prlog.org/11711528-fatten-up-the-birds-for-chr...

Editor Notes:  Max, 34, is based at his Bedfordshire studios, where most of his upcycling designs are born. As well as his duties at Reestore, he teaches ‘rubbish’ in educational establishments.  He says ‘I love making people smile and being thought provoking.’  Contact Jordan: PortalPR for images, quotes, or for samples.

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Ben the Bin on Dragons' Den: http://www.youtube.com/watch?v=cgevuoXPd4c&list=UUCocx7WR2Vz1yrxYFHoTLjA&index=1&feature=plpp_video




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