In the fall of 2010, Rossignol and Nicholson were both in the third trimester of their pregnancies. They met through an Astoria Parents Group, and bonded over the fact that neither of them could fit into their winter coats any longer, and neither wanted to shell out the big bucks for a maternity coat. Months later, an idea was born. Rossignol and Nicholson realized there is an untapped market, not only for maternity goods, but also for secondhand children's clothing and toys, as Astoria has become an increasingly family-saturated neighborhood.
After working diligently with the Small Business Development Center and taking advantage of the many helpful resources available to women-owned small businesses, less than a year after both women gave birth to daughters, Raising Astoria was also born. The store offers an unmatched selection of quality, gently used maternity and children's items. In addition, the store hosts an array of children's music and art classes, parent support groups, and topical seminars for new and expecting parents. "We hope our daughters see us as strong, independent business women who opened this store to provide them a better future," says Rossignol. Further, says Nicholson "We wanted to create a sense of community for Astoria parents, something both Kim and I found incredibly important, even pivotal, to our ability to be the best mothers we could." For a full listing of their events offerings, as well as more information on how to consign your maternity or children's items, visit their website at www.raisingastoria.com.
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Raising Astoria is a one-stop-shop where expecting and new parents can purchase new and slightly used maternity and baby clothing and accessories in the baby-booming neighborhood of Astoria, Queens, New York.