Now there is a way, thanks to a new course at Webster University, starting March 8, 2012. Dan Fowler Speaks presents How HR Departments Can Use Social Media to Find the Right Employee, a four-hour course that covers the essential ways that HR can use the latest online technology and tools to their benefit.
The seminar will teach human resources professionals and employees to become better recruiters, and the main points covered in the first installment of the four-part course include:
• How HR departments can best use the online/social media tools at their disposal
• How to engage potential recruits and get them to pre-qualify themselves for the position
• How to adapt and use a new mindset to attract good recruits using social media and user-generated content (UGC)
• How to tap into the company’s public relations department and create viral focus groups
• How to use blogging to the company’s benefit and make it more attractive to the best potential recruits
• How to build a social media schedule and calendar
The first four-hour course runs from 9 a.m. to 1 p.m. on Thursday, March 8, 2012 at Irvine’s Webster University campus, and costs just $199. During the first hour and a half, instructors Dan Fowler and Jennifer St. James will discuss adjusting the mindset to using social media, building a framework and creating goals. During the second part of the course, the class will use worksheets and discussion groups to brainstorm content possibilities and the instructors will provide students with a roadmap to implement their campaign in the real world.
For more information on, or to sign up for, How HR Departments Can Use Social Media to Find the Right Employee, please visit http://socialmediahiring.eventbrite.com/
For the past 18 years, Dan Fowler has owned and operated Red River Productions where he has become an expert in media creation for radio, television, Internet, podcasting and viral marketing for medium- and large-sized businesses.
With his passion for creating relevant content and an ability to teach people social media techniques in real language, Dan Fowler has enabled business owners to tap into these online tools and maximize their potential. For more information on Dan Fowler and Red River Productions, please visit http://www.RedRiverPro.com.
Jennifer St. James has been at the helm of Either/Or Media, Orange County’s top purveyors of custom, well-crafted wording and business blogging services. She is a creative and experienced executive with over 17 years in the communications and publishing industries.
Jennifer’s experience creating publications for clients has provided her with a unique skill set that enables her to write from her client’s perspective. Jennifer will also be teaching a course on business blogging at UCI in the spring of 2012. For more information on Jennifer St. James and Either/Or Media, please visit http://www.EitherOrMedia.com.
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Either/Or Media is a unique service provider offering creative services for companies large and small. EITHER we can create marketing products, design webpages—OR we can simply write copy for blogs, press releases, presentations. The choice is yours.