InfoTrust and the Cincinnati USA Regional Chamber Announce Closed Loop Marketing Series

PRLog (Press Release) - Feb. 16, 2012 - February 16, 2012 – Cincinnati, OH – InfoTrust, a Cincinnati-based digital marketing services company, and the Cincinnati USA Regional Chamber announce a Closed Loop Marketing Series starting February 24, 2012.  The five-part series is designed to teach attendees how to integrate their marketing and sales strategies to track leads from their initial marketing channel through the website conversion all the way to becoming a customer. This program will allow participants to see which channels are most efficient and will teach them how to identify which inbound marketing channel will bring the highest ROI.

Closed Loop Marketing Seminar Series*:
Session 1 - Increasing Marketing ROI with Marketing and Sales Integration, February 24, 2012
Session 2 - Using Digital Media to Increase Your Lead Flow - March 23, 2012
Session 3 - CRM (Customer Relationship Management) to Improve Lead Nurturing - April 27, 2012
Session 4 - Analyzing and Improving Your Marketing Funnel - May 30, 2012
Session 5 - How to Use the World’s #1 Sales Application, SalesForce - June 22, 2012
*Attendees who complete the entire program will receive a Closed-Loop-Marketing Certificate.

All seminars are taught by Michael Loban, Vice President, InfoTrust.  Tamara Lang, Cincinnati USA Regional Chamber Roundtable Program Manager, said, “As companies look to receive the highest return on their sales and marketing dollars, we feel this program will provide businesses with the tools necessary to track their efforts and get a true handle on whether or not they are spending their money in the most efficient and strategic way possible.  Michael and InfoTrust have been long time, valuable partners of the Chamber in regards to our marketing and digital media programming and we are excited to work with them to roll out this new program.”

All seminars are at the Cincinnati USA Regional Chamber, 300 Carew Tower, 441Vine Street, Cincinnati, Ohio 45202. To learn more about these seminars and to register, please visit:  www.cincinnatichamber.com/events.

About InfoTrust
InfoTrust helps organizations analyze their digital marketing presence and increase their online marketing through web analytics, conversion optimization and CRM integration.  InfoTrust has conducted over 200 workshops helping over 3,000 companies improve their inbound marketing, web presence and lead generation. For more information about InfoTrust, please visit www.infotrustllc.com or info@infotrustllc.com.

About the Cincinnati USA Regional Chamber
The Cincinnati USA Regional Chamber is the nation's fifth largest chamber, representing the interests of more than 5,000 member businesses. Its mission is to capture Cincinnati USA as one of the world's favorite American business centers. The chamber serves its membership and the Cincinnati USA community through economic development, government advocacy, festivals and events, regional vision and collaboration, money-saving benefit programs, leadership and networking opportunities and educational programs. For more information, visit CincinnatiChamber.com.

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InfoTrust helps organizations analyze their digital marketing presence and increase their online marketing through web analytics, conversion optimization and CRM integration. InfoTrust has conducted over 200 workshops helping over 3,000 companies improve their inbound marketing, web presence and lead generation. For more information about InfoTrust, please visit www.infotrustllc.com or info@infotrustllc.com.