The films see a Rockwool specialist place flammable items into a mini house created entirely from Rockwool’s non-combustible insulation, which is then engulfed in flames. Once removed from the fire, the items are found to have survived completely unharmed. Rockwool is also challenging viewers to nominate items to brave the inferno- could it be a tub of ice cream or a teddy?
The videos are hosted on Rockwool’s Youtube channel and can be viewed at:
Rockwool insulation is created from naturally occurring volcanic diabase rock with the ore smelted and spun into fibres to create a wide range of insulation materials, ranging from loft insulation rolls to impact-resistant roofing boards. It is also bonded to produce high performance panels.
Rockwool provides a four-in-one insulation solution, providing high grade thermal insulation, noise insulation, non-combustible and strong environmental credentials. Rockwool insulation is one of few products that can save more than 100 times the energy used for its manufacture. Rockwool insulation is also completely recyclable and can be re-smelted and spun into new stone wool insulation rolls and panels.
Rockwool was founded in 1937 in Denmark, its largest shareholder is The Rockwool Foundation.