Upgrades include new interfaces for managing leads and configuring custom surveys. Exhibitors using SWAP 2.4 note the redesigned interface is easier and more efficient to use, while the new custom survey feature assists in identifying and qualifying prospects.
All leads and survey answers are uploaded to a proprietary online portal where they are managed and/or distributed to booth personnel. SWAP 2.4 users now have the ability to view leads by salesperson, demographics, survey answers, or searches using multiple criteria. Leads can also be exported to Excelfor use outside of the SWAP portal.
“SWAP 2.4 changes the lead retrieval game. When you put lead retrieval in the hands of each salesperson, it allows for more points of collection–both on and off the show floor. On average, exhibitors who use SWAP collect 30% more qualified leads than exhibitors who use standard lead devices,” says Mike Godsey, SVP, Market Development at Experient.
About Experient
Experient leads the industry as one of the best known and most respected brands in the event management world. Its core services include providing registration, housing, event planning and management, site sourcing/contract negotiation, and lead retrieval services for association, corporate and government clients. Experient employs professionals dedicated to fulfilling its vision of perfecting the event experience to deliver leading-edge thinking, experience and technology solutions for meetings, conventions and tradeshows around the world. Visit www.experient-
Tags: Experient, SWAP, lead retrieval, EventROI, event planning, exhibitor services
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Experts in event, convention, conference, tradeshow logistics including site sourcing, contract negotiation, meeting planning, registration, housing, and lead retrieval.
