Walmart's ‘Get on the Shelf’ Contest Generates Over 32 Hours of YouTube Videos

Feb. 15, 2012 - PRLog -- Walmart's version of "American Idol" for best new products has been underway in a big way since Jan 18th. On that day the contest only had about 60 entries that ranged from doggie shoes to zombie spray. As of today, Walmart has over 2,800 videos entered and more than 1300 accepted into the contest.

Many see this as an opportunity of a lifetime.  One of them is Adam Tice, creator of ZooPoo Kids Shampoo and Bath Toys. Tice's product was accepted into the contest on Jan 31st. You can see his submission here:  http://youtu.be/ux5SERIsOWY



Tice has started a blog  http://www.TryingToGetOnTheShelf.blogspot.com  devoted to this contest.  Tice is on a mission to watch every submission.  As of today he has watched about a quarter of them.  The average length of a video submission is about 90 seconds.  With 1300 videos in the contest so far he will need to watch 32.5 hours of YouTube videos. He anticipates by the closed of the contest on Feb 22nd Walmart will have approximately 1500 entries.

"This contest is going to be huge for a handful of companies.  It's actually much more than just getting your product on Walmart's shelves. They are offering to help with marketing, production, and even logistics."

Hopefuls can pitch their products with a YouTube video until February 22nd. The first round of voting will happen between March 7th and April 4th. 10 finalist will be chosen and those products will be voted on from April 11th to April 24th. The top three products will be produced, shipped, and stocked at Walmarts around the country.