Former SymphonyIRI Executive Bill Sears Named VP of Solution Architecture at [x+1]

Feb. 15, 2012 - PRLog -- NEW YORK, N.Y., Feb. 15, 2012 –[x+1], www.xplusone.com, the leader in digital marketing hub technology, announced today it has brought in industry veteran Bill Sears as Vice President of Solution Architecture, a new sales executive position at the company. Sears was most recently Vice President of Technology of leading consumer insights provider SymphonyIRI Group.

In his new position, Sears will provide strategic consulting to [x+1] clients, with the ultimate goal of helping them build successful solutions using [x+1]’s deep expertise and technology capabilities. He has special expertise in the CPG sector, both from SymphonyIRI and ConAgra Foods, and will focus on that market as well as the automotive industry.

“In the evolution of digital marketing, as with most groundbreaking technology, there comes a moment where the folks that ‘get it’ have it, the early adopters are signed up and they’re gathering speed and seeing great results,” said Sears. “My focus will be on actively seeking out the clients and industries that will benefit from [x+1]’s leading technology and consultative assets, partnering with them to surface the competitive advantage of joining those early adopters.”

Sears supported SymphonyIRI’s ongoing rollout, client adoption and application of its Advantage Suite solutions, providing product management support and feedback for future versions. He also supported consulting engagements that helped clients achieve significant results from Symphony IRI’s Liquid Data, a Data Management Platform developed with IBM that provides immediate access to strategic consumer information and insights.

“In order to continue to execute on our vision of being the leading digital marketing hub provider, we need to bring on tier-one talent that will help us grow by designing and delivering solutions that meet clients’ most pressing business needs today,” said John Nardone, Chairman and CEO of [x+1]. “Bill fits that objective perfectly, and we look forward to onboarding his creativity, passion and commitment to client results.”  

For more information on [x+1] and digital marketing integration, visit www.xplusone.com; follow us on twitter @xplusone.

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[x+1] maximizes marketing the ROI of websites and digital media with its patented predictive targeting technology. It optimizes engagement rates and lift conversion in media and on websites, delivering the right ad to the right person at the right time.