Distressed Mullet taps CrushIQ as their Digital Agency

Feb. 14, 2012 - PRLog -- Distressed Mullet taps CrushIQ as their digital agency.

January 12, 2012—Distressed Mullet, the nation’s fastest growing standup paddle board (SUP) website, has tapped CrushIQ to be their digital agency to help amplify their digital presence for the overall brand and for their advertisers.
“In my continued mission for the Distressed Mullet to be the best, most timely, most fun and most influential stand up paddle resource in the United States and globally, I knew I needed a strong digital agency behind me,” states John Beausang, owner of the Distressed Mullet. “I am very excited to be working with CrushIQ to make the term ‘I made the Mullet’ into an international SUP sensation,” Beausang continued.
“Distressed Mullet is a perfect example of a brand that was made for digital success,” states Tim Moore, CEO of CrushIQ. “Fans of standup paddling are a loyal, active and engaging group. Introducing this fan base to an active and engaging SUP resource that can be accessed 24/7 and shares interesting and dynamic content is our number one goal,” Moore continues. Soon SUP fans will be able to personally engage with celebrities in the sport through Distressed Mullet’s social channels as well as have the ability to interact and connect with fellow fans and professionals around the world.
“We want to build and expand the Mullet nation,” says Moore. “The level of access and engagement fans of SUP will have to the sport through the Distressed Mullet channels will be a true first for the world’s fastest growing watersport,” continues Moore.

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Media: For additional information about this story and Distressed Mullet, please contact John Beausang at 910-616-9675. For additional information about the digital strategy or technical aspects of this story, please contact Kelly Burnette at CrushIQ at 800-609-0930.
More about Distressed Mullet:
Distressed Mullet is dedicated to Stand Up Paddle boarding SUP. From SUP racing, to stand up surfing, to SUP race training, SUP equipment and technique, Distressed Mullet will feature the latest information. The name “Distressed Mullet” comes from a fly-fishing guide, Seth Vernon. When asked, “why do the fish go nuts over this red cork-looking thing?” He responded, “Because it looks like a distressed mullet. Nothing in the world can resist a distressed mullet.”

CrushIQ is a digital brand management agency that helps companies and brands build intelligent strategies for digital business success. www.CrushIQ.com