Doremus Campaigns Win JFAM Media Strategy Awards

Feb. 14, 2012 - PRLog -- The Journal of Financial Advertising and Marketing (JFAM) recently announced its winners for the prestigious JFAM Media Strategy Awards. Two campaigns from Doremus, the global business communications specialist, won first place in their respective categories.

A campaign for The Marsh & McLennan Companies, Inc. called “Partnering for Impact,” won first place in the Global Strategies category. It positions the brand by returning to the company’s historical name while also increasing awareness and understanding of The Marsh & McLennan Companies’ broad expertise in the areas of risk, strategy and human capital.  

Doremus also created an award-winning campaign for Duff & Phelps, the global financial advisory and investment banking firm. The campaign won first place in the Investment Banking category, and reflects the overall brand platform for Duff & Phelps: powering sound decisions through strategy, analytics, and insight.

Chris Philip, Chief Experience Officer at Doremus said, “We are thrilled to have two winning campaigns, and appreciate JFAM’s recognition of the creativity and strategy that went into these media plans. But we’re especially grateful to our Duff & Phelps and The Marsh & McLennan Companies, Inc. clients, who gave us the freedom and encouragement to create media plans that push boundaries.”      

About the Gramercy Institute
The JFAM Media Strategy Award is organized by The Gramercy Institute. The company specializes in issues surrounding financial services marketing. GI clients include Bloomberg Media, CNBC, Compete, Inc., Competitrack, Conde Nast, Crain’s, Doremus, Dow Jones, The Deal, Financial Times, The International Herald Tribune, Investor’s Business Daily, Journal of Accountancy, Leadfusion, Microsoft Digital Advertising Solutions, New York Times, The New Yorker, Nikkei America, Pearson Publishing, Pensions & Investments, TargetCast tcm, Vibrant Media, Yahoo! Yellow Pages Association, The Wall Street Journal Interactive, Zillow.com and others.

About Doremus (http://www.doremus.com) - Doremus is a specialist in a world of generalists. With offices in New York, San Francisco, London, Frankfurt and Hong Kong, it specializes in business communications, helping companies align their communications with their business objectives. It does this by leveraging a unique understanding of the complexity of their industries and audiences, and translating that into compelling business-building solutions. Doremus is a part of the Omnicom Group, Inc. . Doremus is a part of the Omnicom Group Inc. .

About Diversified Agency Services - Diversified Agency Services (DAS), a division of Omnicom Group Inc.  manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc. - Omnicom Group Inc. (NYSE-OMC) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing.