In January alone, British consumers used search engines such as Google, Bing and Yahoo 2.3 billion times, and a study conducted by Experian Hitwise found that Google control an impressive 90.64 per cent of the search engine market.
Their competitors Yahoo and Microsoft Bing have improved their market share, but still trail far behind the search engine giant, controlling 4.16 per cent and 2.98 per cent respectively.
The implications for online marketing are clear, Experian market analyst James Murray pointed out.
“Search is one of the most crucial elements of online marketing and our data shows that search is growing, with nearly 100 million more visits going to search engines this January than last January,” he said.
Although Google dominates the search engine market, social networks such as Facebook, Twitter and Reddit are becoming more popular in driving internet traffic to commercial sites.
Google has looked to capitalise on this lucrative market, and recently launched their own social network Google+. The reactions to this were positive; researchers in the US found that some 49 million internet users visited Google+ in December, a 55 per cent increase compared to November.
However this is a far cry behind the market leaders Facebook and Twitter, who have 845 million users and 300 million users respectively.
While Google+ continues to make improvements to their social network, it has not made the impact on Facebook that was originally anticipated. Although Google+ boasts better security features, to really take a hold in this highly competitive market, Google need to offer something very unique, rather than a re-hashed Facebook and Twitter integration.
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