Everybody Gives Free Stuff. Stand Out.

Feb. 14, 2012 - PRLog -- If you are looking for a supplement to a marketing strategy, there are definitely few strategies that have been as consistently successful as custom promotional products. However, everyone is giving away free stuff these days. There is a reason that this article is focused on custom promotional products, and not just promotional products. If you want to stand out and have people remember your business, you have to make sure to give them something that is special, and which shows your true concern for your customer.

– Make sure that your custom products are relevant to your business.

The first way to make sure that your customers remember your products are to make sure that your promotions are completely relevant to your business. For instance, if you sell teddy bears, then you do not have any business giving away Flash drives as your promotional product.

When customers come into your business, they are looking for things that are relevant to you. So when you send them away, make sure that you do so with your name and website on a promotional product that will remind them of exactly what it is that you do.

– It doesn't have to be expensive; it does have to be good.

Expensive does not make the best promotional products all the time. What makes the best promotional product is the care with which you select your design and your piece. If you have a notepad as your promotional product, you had better make sure that your notepad is full of funky colors and comes with your mascot doing a dance in the watermark on the paper.

– Make your promotional products conversation pieces.

One way to make your products stand out from the crowd is to make them a talking point among friends. Your goal for a promotional product should be to create a conversation piece that people can share with each other easily. In this way, you will create an opportunity for not only one customer to share your namebrand, but many people as your customer shares the conversation piece with his or her friends.

If you can't think of anything else, make your promotional product a weird color.

– Segment your gifts by customers.

There's nothing wrong with having more than one promotional gift for each tier of customer. The customers that are more likely to buy from you, or that have a greater circle of friends in which to spread the word, should receive more expensive promotional gift. Make sure to analyze your segments to make sure that you are getting the greatest amount of value as you possibly can from your promotional product segmentation.
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