Over the past 27 years, retail sales in Australia have grown the least in 2011, primarily caused by the decision of most customers to cut on their spending in order to pay debts. This has been shown by the Australian Bureau of Statistics, which state that annual retail sales in 2011 grew for only 2.4 percent, which is the lowest since 1984.
It was also shown that the Christmas season, which many businesses consider to be one of the busiest among all, produced very minimal profits for 2011. Such factors as the cold weather, the global financial crisis and many others were attributed to the said low numbers, the same affecting numerous businesses - from cafes, restaurants, retail stores and many others.
These low numbers, according to AMP Senior Australian Economist Bob Cunneed, are very “soft," the latter stating that the previous year has ended in very disappointing terms. He even suggests that the Australian central bank should consider another rate cut in view of a business market that has been slowly dwindling over the years.
On the other hand, there are also those who suggest that these low numbers may have been caused by the cold weather during November and December of 2011. This has been attested to by Ms. Besa Deda, the chief economist of the Bank of Melbourne, who said, "Cold weather might have contributed to weakness in the sense that the rain and cooler weather might have kept consumers indoors more."
Because of the seemingly more challenging business environment, many retail stores and businesses have now begun engaging in campaigns using the Internet as a platform. This change in strategy is in relation to the higher market reach that is presented by the World Wide Web, coupled with the lesser expenses that it brings, as well as with the fact that this platform allows a business to entice prospective customers even while one is at the comforts of his own home – thereby solving the decrease in sales due to bad weather and other factors.
Many experts likewise believe that using the Internet as a marketing tool can actually help a business fight off its financial problems – it having been proven that businesses who made use of online strategies instead of traditional advertising gained significant profits during the end of 2011.
This fact is attested to by James Corby of Oracle Digital, who says, “Online sales and pre purchase research have gone through the roof during the last year, and we’re noticing a huge increase in the uptake of products and services related to assisting these businesses get their products out there. It’s quite phenomenal to be honest.”
It must be noted, however, that in order for a business to succeed accordingly with the use of online strategies – the need to be updated is indispensable. Hence, one must make use of a complete set of tools that can help a business reach its goal, from search engine optimization, to web designing, social media marketing and others.
Indeed, if a business aims to have more sales – using the Internet can be a very effective tool to fight off what is otherwise the worst year for sales since 1984. After all, with the benefits that this platform brings, any business is bound to earn more sales with it. One just needs to find the right company to make this possible.
Oracle Digital is the leading SEO Company in Perth when it comes to Internet marketing, SEO and other Web-based services. In order to know more about their services contact them at 1300 899 851.