In an article written by Mahmood Patel (n.d). regarding the role of government in the film industry, it outlined sector structures that could be set up through the use of government legislation such as corporation tax write-off for all local productions, tax credit for individuals who invested in local productions, a creation of a film fund that allow private owners to invest in, duty free access to all goods, equipment, services, and software for film productions, encourage major movie theatres to screen all local and Caribbean films. This is a good start towards an industry that needs to be vitalized.
The Caribbean is lacking in what could have been a place where a market exists to exploit the void of Caribbean based Sitcoms, Crime, Drama, and Action television series. In the United States, television is supported by advertising which is used to generate revenue for Networks. Along with local networks, the Caribbean also have cable and satellite services which maybe one of the factors that deter local producers and networks from developing local programs.
There are hundreds of local networks throughout the Caribbean; some government ran while others are owned by the private sector. What needs to become the norm, are programs feeding to local broadcast stations throughout the Caribbean at the scheduled time slot within each country. This can improve viewership and provide opportunities for more producers to showcase their projects to the networks. Caribbean audiences are yearning for more local shows that represent their culture and their ideology. Service Providers owe it to customers to provide them access to more programs that's related to their interest.
In the absence of such service, the void can be filled by providing an online service that allows producers to broadcast their shows using the same advertising revenue generated as television. These services has be embraced by the industry and also by local and international advertisers. Since this is a new approach for the Caribbean, the willingness to join the venture may be a deterred, however that is always the case with new business model.
FiWEH Entertainment the creator of FiWEH.com the online music service dedicated to Reggae & Soca music used its resources to develop an online service called "Yaadtube". This service is designed to fill the void of the Caribbean-wide network. The service offer producers a place showcase their shows, movie trailers, animations and other types of videos thats base on and created by Caribbean and international producers. According to the CEO of FiWEH, Yaadtube is the future of Caribbean Television and will be the ideal place for all original scripted and non-scripted shows that's base on the Caribbean.
Yaadtube is a subdivision of FiWEH.com and is designed to provide advertising opportunities for sponsors and advertisers. Using methods currently used by other online networks, Yaadtube has the ability to generate revenue for producers through its advertising infrastructure, which is in it's beta stage. This means that an aspiring producer could bring a script and a pilot to Yaadtube and they will be able to solicit sponsors for an episode or an entire season. FiWEH Marketing Service will be ensure all original programs on Yaadtube is backed by a sponsor which will ensure the survival of all shows on the network.
In order to understand what Yaadtube is attempting to accomplish, one must review the state of television and its future. In todays television market, the audience is rushing more towards more on demand programing and with this opportunity, Yaadtube can stand firm as the original Online Caribbean Network.
For more information visit http://yaadtube.fiweh.com/
Reference: Mahmood Patel (n.d). Developing The Caribbean Film Industry: The Role of the Government and Private Sector, Retrieved on 7 November 2011, http://www.cmm.org,