Hayward has a proven track record in sales and sales management, most recently as Regional Vice-President EMEA Sales for Clairmail, the leading provider of enterprise-wide mobile banking and payments solutions.
Mark Hudson, CEO of Antivia, commented: "As we look to build on the momentum which has seen Antivia grow to over 50 customers worldwide, it was important to strengthen our presence in Europe. London was the natural choice to base our European operations, because of it's fantastic communication links to mainland Europe."
Hudson continued: "I'm delighted to bring on board someone of Alex's calibre to head up and grow our European office and to work closely with and expand our network of channel partners. Alex is a strategic thinker and brings with him some great ideas and copious amounts of energy. Alex is already making a difference and he will be a huge asset to the Antivia team."
Antivia's London offices are located in Hammersmith at:
One Lyric Square
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Antivia, an SAP Solutions Partner, develops the XWIS software platform, which provides the fastest, most cost-effective way to create, manage and deploy actionable dashboards with SAP Business Objects Dashboards and Xcelsius.